Quinny From Philly Master Class: October 18 Newport News, Virginia

Thursday, October 18 Quinetta Wilmington will be teaching another dope Masterclass, and ALL are welcome. Her dance resume consists of (of course) BEYONCE: OTRII Tour, Lemonade Project, NERD, Rhianna, Janelle Monae, Iggy Azelia, Tinesha and so many more. She'll be offering a Q&A Session for those that aspire to dance professionally or just love dance overall, a private meet and greet, and a VIP Luncheon. She's the same girl from Philly that we all know and Iove and I can't wait to listen to the gems shes learned along her ICONIC journey. Come out to her Master Class at Brittingham Midtown Community Center in Newport News from 5PM-8PM. For more information contact John Eley 757-469-5646. <3 #foralldancers

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Defying Essentials for Brands: Media Contact List

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The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Media Contact List 

Written by: The Branding Icon: Pamela Rosara Jones

Perfecting your media contact list may take some time but is totally worth it when sculpting your marketing strategy. This publicity tactic caters to those individuals on your list that can put your brand in front of your target audience. It can do wonders for those that are just starting out. The earlier you start your list, the better. Do not hesitate on building a list of contacts that you trust, and that believe in your product. 

Defying Essentials for Brands: Marketing Warfare

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The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Marketing Warfare

Written by: The Branding Icon: Pamela Rosara Jones  
 

Developed by Al Ries and Jack Trout in 1986, Marketing Warfare can be used as an additional tool to your already strategized marketing plan. You may find that adding additional techniques can further entice your marketing to a strategy that improves not only your audience but also your bottom line. That is why considering marketing warfare can be useful in staying ahead of competitors and standing out in your industry.

Marketing Warfare can be broken down into four strategies.

Flanking: Companies that are interested in this technique take on the responsibility of expanding to those markets that have not been captured by their industry competitors. You can sneak into the market by implementing a lower cost than your competitors or by offering something that they do not provide. Customizing this option for the market is a perfect way to get your brand noticed and to gain consumer loyalty.

Defensive: Companies that employ this technique usually are the market leaders in their industry. They have their eye on the competitors and will regularly showcase their competitors lack of skill, niche, or offerings to make them look better to consumers. We often see these defensive branding tactics with popular brands like Geico, Progressive, and All State Insurance. You may even see this with popular grocery store chains or fast food restaurants. Leaders in the industry, with preparation and strategy, can use this tactic when brand loyalty is high, and they want it to stay that way.

Guerrilla:

: a person who engages in irregular warfare especially as a member of an independent unit carrying out harassment and sabotage

Those that employ this technique repeatedly attack their opponent, retreat and strike again until they have manifested the overall goal of capturing the territory or audience they desire. With the progression of technology and the love for micro-moments, you can guarantee that there is a new era of competition in modern day marketing. Staying ahead of the curve and only using this technique when necessary can show and prove that your brand is the principal force to be reckoned with.

Offensive:

So you may not be the leader in your market, and that’s ok. There's a tactic for that. Usually, the runner-up or the 2nd and 3rd most popular market leaders use this tactic to maintain a competitive edge. Accepting that you are not in the #1 spot and pulling it all the stops to set up offensive tactics to defensive strategies from other competitors could potentially grow your brand audience.

All of these tactics can be used at various times during a marketing campaign.

Defying Essentials for Brands: Nation Branding

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Nation Brand

Written by: The Branding Icon: Pamela Rosara Jones  

By now, with all of the rhetoric surrounding the political infrastructure of our nation, I am sure you are fully aware that there is power in a brand. Rather you are a fan of the Trump administration or not. He had always had a façade that many are aware of or have at least heard of before he was President. Now that he has the 45th slot in our presidential repertoire, He is part of what shapes the nation's brand.

Nation Branding is a form of branding that focuses on building the reputation of countries. Any country, at any point in time, can consider this facet of branding. Whether it's through pursuing advertising initiatives for a stronger tourism market or if it's in selling your countries military experience to a younger demographic, considering your nations brand is pivotal to every citizen it serves.

Nation Branding was first created in the book "Diplomacy in a Globalizing World: Theories and Practices. The author describes this technique as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations.” Extending to public and private sectors, you can think of this form of branding as a signification of nationalism. Showcasing the country in its "brand image" not only increases the importance of the symbolic value of the nation's product but also to emphasize the countries distinctive characteristics.

Wiki states "The branding and image of a nation-state "and the successful transference of this image to its exports - is just as important as what they actually produce and sell."[3]This is also referred to as the country-of-origin effect."

The economic vitality of the nation is what most nation branders shoot for through a successful image and a well-strategized reputation. As time passes, and technology improves the importance of this type of branding and place branding will also progress. Futurebrand is responsible for publishing the Country Brand index every year which includes an overall ranking of 75 countries. Nation branding is practiced by many countries like United States, Canada, France, United Kingdom (where it is officially referred to as public diplomacy), Taiwan, Malaysia, Japan, China, South Korea, Singapore, South Africa, Australia, New Zealand, Israel and most Western European countries.