Taste and Talent in Building Your Brand

🗝I think its high time I create a series of questions asked daily when it comes to focusing on maintaining an ICONIC brand culture. Often, I am asked questions that are super critical to the development of building a brand while also keeping your finger on the pulse of the industry that you’re in.

🗝After leaving an awesome branding session this morning I was asked what it takes to build a brand culture. Along the years my answer to this question has changed as the behaviors of several target audiences (and demographics) have changed their spending habits. Taking into consideration the power of a movable audience, the power of a forgiving audience, and the essence of your core audience all help to transform a community of brand loyalty.

🗝Taste and Talent will never change it is evergreen. Its what makes a difference between your competitor and your brand. Taste is perineal with innovation without being so creative that you lose the audience )or your message). Taste is the distinctiveness of your brand truth. The real you, giving your real consumers the 2020 (not 2019) version of your business.

🗝Talent goes beyond the resume or web page. It’s your personal brand on steroids. Talent equals your skills and responsibilities but also your failures as well. It embeds in your consumers that being a subject matter is great but being talented, agile and ahead of the curve is even better.

💡Shaping your brand daily is ultimately important. Talent and Taste on your brand tool belt will help in building the buy-in all brands want and need

💡Want to book a branding session with me? Do you have a blueprint to follow for the next 3 months for your brand? If not – hit me up! I start at 3 months but of course, we can focus on the rest of the year if needed. 
#beiconic #womeninbusiness#lawofattraction #knowyourworth#girlboss #subjectmatterexpert#branding #marketing #publicity#advertising #consultant#hamptonroads #portsmouthva#innovation #brandstrategy#consultancy #culture#brandingconsultant #marketingGuru#mediamaven #culturecreator#brandmarketing #brandingstrategy

ICONIC INNOVATORS PROGRAM- PUBLICITY INTERNSHIP SPRING 2019

2.png
publicityintern.png

The Iconic Group LLC is a brand consulting boutique based on the founding principle of I.ntegrating C.onsistent O.pportunity using N.ostalgia I.nnovation & C.ultivation. To #BeIconic, it takes a tantalizing process of combining interactive platforms and moment to create a brand culture that innovates and transpires the brand's authentic language.

My job as founder and brand consultant is to ignite the relationship between consumer and brand by catapulting the businesses bottom line, consumer engagement, and business blueprint.

All interested candidates must be enrolled in and eligible to receive COLLEGE CREDIT from an accredited college, educational institution or university. Candidates should possess exceptional computer, written and communications skills. Interest in public relations or business is a MUST. Internships are unpaid and for academic credit only.

To assist in this hyper-creative form of public relations, an internship in The Iconic Innovators Program offers students a unique hands-on experience in the exciting and fast-growing field of branding arts. We are currently seeking interns who are bright, creative, ambitious, self-starters with a winning attitude. Interns must be willing to dedicate 16-30 hours per week any time during the semester and must receive credit from an accredited university in exchange for completing the internship.

ICONIC INNOVATORS PROGRAM – PUBLICITY

Publicity Internship Description: The Iconic Group LLC is looking for an Intern to assist with the organizations Branding and Media Arts communication outreach efforts. The Iconic Group LLC is a cutting-edge niche branding agency that works to create powerhouse brands for clientele. Through branding, marketing, publicity, and advertising the intern will learn, cultivate and demonstrate their understanding through seamless brand creation.

The Iconic Group LLC is looking for an Intern to assist with the organizations Branding and Media Arts communication efforts. The Iconic Group LLC is a cutting-edge niche branding agency that works to create powerhouse brands for clientele.

Publicity Internship Responsibilities:

· Ideate, curate and publicize brands through a detailed and customized brand blueprint which includes publicity tools and techniques.

· Build the knowledge and expertise of all teams involved in company’s structure by effectively utilizing and integrating all media channels, creating engagement and retention of all customers and ensuring strong alignment with Corporate PR and community relations partners.

· Develop and spearheaded all public relations and media relations campaigns across traditional and digital multimedia platforms.

· Ensure publicity strategy is in line with the company’s long-term and short-term goals

· Responsible for conceptualizing publicity strategies content that includes understanding and successful implementation tools and techniques that will change the scope, engagement and overall brand equity of the company

· Plan and Execute a publicity project for Be Iconic LLC with tangible impact on the marketplace

· Strong leadership skills and a demonstrated ability to attract, build, and direct high performing publicity blueprints internally and externally across a variety of disciplines

· Be able to understand Be Iconic LLC branding platform, marketing strategies and publicity tools and techniques to better catapult the brand to the masses and to clientele alike

· Be willing to complete a semester project that will be chosen at the discretion of the campus intern professor and founder of Be Iconic LLC

· Able to edit a written text to ensure that the message is as clear, concise and accurate as possible.

· Understand how to operate social media apps/sites like Facebook successfully, Pinterest, Instagram, YouTube, Snap Chat, LinkedIn, Twitter & Mailchimp

Qualifications:

· Be A Junior or Senior Enrolled in Spring 2019 Semester at A University/College

· Be A Junior Or Senior Enrolled In Spring 2019 Semester At A University/College

· Have A Creative Mindset

· Be Social Media Savvy

· Outgoing And Energetic With Excellent Interpersonal Skills

· Experience With Microsoft Outlook, Word, Powerpoint, And Excel

· Ability To Work In An Energetic Atmosphere And Take Direction

· Discretion And A Professional Demeanor; Sound Judgment

· Strong Communications Skills

· Highly Organized; Keen Attention To Detail

· Dependable, Punctual And Resourceful.

The Iconic Group LLC is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.

Applicants will be required to submit proof of enrollment in an accredited college or university internship program.

ALL OUT-OF-STATE APPLICANTS must indicate when you intend to be in the Virginia Beach, VA area to do an internship.

The Iconic Group LLC does not provide travel and housing.

NOTE: Do you want to apply for an internship in a different semester? Please let me know what semester works best for you, and I will keep your resume on file.

This program provides creative professionals with real-world experience in a creative agency. We are a young and forward-thinking team, and we consider interns to be an integral part of our organization. You will get the chance to take on a variety of projects and really see your ideas implemented. Are you ready to Be Iconic?

How to Apply: All inquiries should be directed to Pamela@TheBrandingIcon.com

ICONIC INNOVATORS PROGRAM- DIGITAL MARKETING INTERNSHIP SPRING 2019

3.png
digimarkintern.png

The Iconic Group LLC is a brand consulting boutique based on the founding principle of I.ntegrating C.onsistent O.pportunity using N.ostalgia I.nnovation & C.ultivation. To #BeIconic, it takes a tantalizing process of combining interactive platforms and moment to create a brand culture that innovates and transpires the brand's authentic language.

My job as founder and brand consultant is to ignite the relationship between consumer and brand by catapulting the businesses bottom line, consumer engagement, and business blueprint.

All interested candidates must be enrolled in and eligible to receive COLLEGE CREDIT from an accredited college, educational institution or university. Candidates should possess exceptional computer, written and communications skills. Interest in public relations or business is a MUST. Internships are unpaid and for academic credit only.

To assist in this hyper-creative form of public relations, an internship in The Iconic Innovators Program offers students a unique hands-on experience in the exciting and fast-growing field of branding arts. We are currently seeking interns who are bright, creative, ambitious, self-starters with a winning attitude. Interns must be willing to dedicate 16-30 hours per week any time during the semester and must receive credit from an accredited university in exchange for completing the internship.

ICONIC INNOVATORS PROGRAM – DIGITAL MARKETING

The Iconic Group LLC is looking for an Intern to assist with the organizations Branding and Media Arts communication outreach efforts. The Iconic Group LLC is a cutting-edge niche branding agency that works to create powerhouse brands for clientele. Through branding, marketing, publicity, and advertising the intern will learn, cultivate and demonstrate their understanding through seamless marketing and brand creation.

Digital Marketing Internship Responsibilities:

· Ideate, Curate And Publicize Brands Through A Detailed And Customized Brand Blueprint Which Includes Brand Strategy, Brand Initiation, Brand Distinction, Brand Promise & Brand Care.

· Ensure Brand Strategy Is In Line With The Company’s Long-Term And Short-Term Goals Including All Marketing Communications, Product Development, And Integration Efforts.

· Responsible For Conceptualizing Brand Content That Includes Understanding And Successful Implementation Of Paid And Organic Search, Display, Social, Mobile, Direct And Email Marketing, Mass Media, Sponsorship, Events, And Creative Services.

· Plan And Execute A Branding Project For The Iconic Group With Tangible Impact On The Marketplace

· Strong Leadership Skills And A Demonstrated Ability To Attract, Build, And Direct High Performing Branding Blueprints Internally And Externally Across A Variety Of Disciplines

· Be Able To Understand The Iconic Group Llc Branding Platform, Marketing Strategies And Publicity Tools And Techniques To Better Catapult The Brand To The Masses And To Clientele Alike

· Be Willing To Complete A Semester Project That Will Be Chosen At The Discretion Of The Campus Intern Professor And Founder Of The Iconic Group Llc

· Able To Edit A Written Text To Ensure That The Message Is As Clear, Concise And Accurate As Possible.

· Providing Analytical Reports That Estimate Demand For Services And Identify Potential Markets And Executes A Marketing Strategy To Deliver The Mission And Services Of The Iconic Group Llc

· Conducts General Marketing Research To Keep Abreast Of Trends And Competitors Marketing Movements

· Creates And Executes The Marketing Plan, Content Development, Provider Marketing, Writing Publishing, Media Relations Primarily In A Digital And Traditional Format

· Builds And Leads A Team Which Will Develop, Publish And Manage Original Health Care Quality Content That Generates Sales Leads, Positions The Organization As A Thought Leader, And Expands Brand Equity And Awareness

· Oversee The Direct Reports Specializing In Digital Marketing, Analytics, Writing And Content Development, Graphic Design And Events As Well As External Vendors;

· Creates Compelling Stories And Calls To Action By Integrating Text, Design, Imagery, Video, And Other Creative Elements Into Digital And Print To Drive Lead Generation;

· Understand How To Successfully Operate Social Media Apps/Sites Like Facebook, Pinterest, Instagram, Youtube, Snap Chat, Linkedin, Twitter & Mailchimp

· Cultivating And Analyzing All Media Channels To Encourage An Omni-Channel Approach In Marketing Efforts.

· Partner With Various Departments To Innovate Digital Assets That Support Marketing And Content Strategy For B2b. And B2c Which Includes Website, Mobile, Landing Pages, App, Blog, Partnered Content And Brand, And Marketing Campaigns.

· Willing to Learn How To Manage Influencer Marketing Programs Between Bloggers And Brands.

Qualifications:

· Be A Junior Or Senior Enrolled In Spring 2019 Semester At A University/College

· Have A Creative Mindset

· Be Social Media Savvy

· Outgoing And Energetic With Excellent Interpersonal Skills

· Experience With Microsoft Outlook, Word, Powerpoint, And Excel

· Ability To Work In An Energetic Atmosphere And Take Direction

· Discretion And A Professional Demeanor; Sound Judgment

· Strong Communications Skills

· Highly Organized; Keen Attention To Detail

· Dependable, Punctual And Resourceful.

The Iconic Group LLC is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.

Applicants will be required to submit proof of enrollment in an accredited college or university internship program.

ALL OUT-OF-STATE APPLICANTS must indicate when you intend to be in the Virginia Beach, VA area to do an internship.

The Iconic Group LLC does not provide travel and housing.

NOTE: Do you want to apply for an internship in a different semester? Please let me know what semester works best for you, and I will keep your resume on file.

This program provides creative professionals with real-world experience in a creative agency. We are a young and forward-thinking team, and we consider interns to be an integral part of our organization. You will get the chance to take on a variety of projects and really see your ideas implemented. Are you ready to Be Iconic?


How to Apply: All inquiries should be directed to Pamela@TheBrandingIcon.com

ICONIC INNOVATORS PROGRAM- BRANDING INTERNSHIP SPRING 2019

1.png
brandingintern.png

The Iconic Group LLC is a brand consulting boutique based on the founding principle of I.ntegrating C.onsistent O.pportunity using N.ostalgia I.nnovation & C.ultivation. To #BeIconic, it takes a tantalizing process of combining interactive platforms and moment to create a brand culture that innovates and transpires the brand's authentic language.

My job as founder and brand consultant is to ignite the relationship between consumer and brand by catapulting the businesses bottom line, consumer engagement, and business blueprint.

All interested candidates must be enrolled in and eligible to receive COLLEGE CREDIT from an accredited college, educational institution or university. Candidates should possess exceptional computer, written and communications skills. Interest in public relations or business is a MUST. Internships are unpaid and for academic credit only.

To assist in this hyper-creative form of public relations, an internship in The Iconic Innovators Program offers students a unique hands-on experience in the exciting and fast-growing field of branding arts. We are currently seeking interns who are bright, creative, ambitious, self-starters with a winning attitude. Interns must be willing to dedicate 16-30 hours per week any time during the semester and must receive credit from an accredited university in exchange for completing the internship.

ICONIC INNOVATORS PROGRAM – BRANDING

The Iconic Group LLC is looking for an Intern to assist with the organizations Branding and Media Arts communication outreach efforts. The Iconic Group LLC is a cutting-edge niche branding agency that works to create powerhouse brands for clientele. Through branding, marketing, publicity, and advertising the intern will learn, cultivate and demonstrate their understanding through seamless brand creation.

Branding Internship Responsibilities:

· Ideate, Curate And Publicize Brands Through A Detailed And Customized Brand Blueprint

· Ensure Brand Strategy Is In Line With The Company’s Long-Term And Short-Term Goals Including All Marketing Communications, Product Development, And Integration Efforts.

· Responsible For Conceptualizing Brand Content That Includes Understanding And Successful Implementation Of Paid And Organic Search, Display, Social, Mobile, Direct And Email Marketing, Mass Media, Sponsorship, Events, And Creative Services.

· Plan And Execute A Branding Project For The Iconic Group With Tangible Impact On The Marketplace

· Strong Leadership Skills And A Demonstrated Ability To Attract, Build, And Direct High Performing Branding Blueprints Internally And Externally Across A Variety Of Disciplines

· Be Able To Understand The Iconic Groups Branding Platform, Marketing Strategies And Publicity Tools And Techniques To Better Catapult The Brand To The Masses And To Clientele Alike

· Able To Copywrite Text To Ensure That The Message Is As Clear, Concise And Accurate As Possible.

· Effectively Manage And Strategize Content Calendar.

· Develop And Distinguish Unique Brand Attributes To Catapult Brand Equity And Loyalty.

· Create Thoughtful, Personalized, And Brand-Relevant Content Strategies That Engage Consumer Interactions Across Multiple Online Channels/Platforms.

· Understand How To Operate Social Media Apps/Sites Like Facebook Successfully, Pinterest, Instagram, Youtube, Snap Chat, Linkedin, Twitter & Mailchimp

Qualifications:

· Be A Junior Or Senior Enrolled In Spring 2019 Semester At A University/College

· Have A Creative Mindset

· Be Social Media Savvy

· Be Willing To Create A Brand Strategy And Sell Strategy To Potential Clients

· Outgoing And Energetic With Excellent Interpersonal Skills

· Experience With Microsoft Outlook, Word, Powerpoint, And Excel

· Ability To Work In An Energetic Atmosphere And Take Direction

· Discretion And A Professional Demeanor; Sound Judgment

· Strong Communications Skills

· Highly Organized; Keen Attention To Detail

· Dependable, Punctual And Resourceful.

The Iconic Group LLC is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.

Applicants will be required to submit proof of enrollment in an accredited college or university internship program.

ALL OUT-OF-STATE APPLICANTS must indicate when you intend to be in the Virginia Beach, VA area to do an internship.

The Iconic Group LLC does not provide travel and housing.

NOTE: Do you want to apply for an internship in a different semester? Please let me know what semester works best for you, and I will keep your resume on file.

This program provides creative professionals with real-world experience in a creative agency. We are a young and forward-thinking team, and we consider interns to be an integral part of our organization. You will get the chance to take on a variety of projects and see your ideas implemented. Are you ready to Be Iconic?


How to Apply: All inquiries should be directed to Pamela@TheBrandingIcon.com

 

Quinny From Philly Master Class: October 18 Newport News, Virginia

Thursday, October 18 Quinetta Wilmington will be teaching another dope Masterclass, and ALL are welcome. Her dance resume consists of (of course) BEYONCE: OTRII Tour, Lemonade Project, NERD, Rhianna, Janelle Monae, Iggy Azelia, Tinesha and so many more. She'll be offering a Q&A Session for those that aspire to dance professionally or just love dance overall, a private meet and greet, and a VIP Luncheon. She's the same girl from Philly that we all know and Iove and I can't wait to listen to the gems shes learned along her ICONIC journey. Come out to her Master Class at Brittingham Midtown Community Center in Newport News from 5PM-8PM. For more information contact John Eley 757-469-5646. <3 #foralldancers

43788048_757719491233779_1943305730291400704_n.jpg
22688040_10100967027212134_6344697790771915726_n.jpg