ICONIC INNOVATORS PROGRAM- DIGITAL MARKETING INTERNSHIP SPRING 2019

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The Iconic Group LLC is a brand consulting boutique based on the founding principle of I.ntegrating C.onsistent O.pportunity using N.ostalgia I.nnovation & C.ultivation. To #BeIconic, it takes a tantalizing process of combining interactive platforms and moment to create a brand culture that innovates and transpires the brand's authentic language.

My job as founder and brand consultant is to ignite the relationship between consumer and brand by catapulting the businesses bottom line, consumer engagement, and business blueprint.

All interested candidates must be enrolled in and eligible to receive COLLEGE CREDIT from an accredited college, educational institution or university. Candidates should possess exceptional computer, written and communications skills. Interest in public relations or business is a MUST. Internships are unpaid and for academic credit only.

To assist in this hyper-creative form of public relations, an internship in The Iconic Innovators Program offers students a unique hands-on experience in the exciting and fast-growing field of branding arts. We are currently seeking interns who are bright, creative, ambitious, self-starters with a winning attitude. Interns must be willing to dedicate 16-30 hours per week any time during the semester and must receive credit from an accredited university in exchange for completing the internship.

ICONIC INNOVATORS PROGRAM – PUBLICITY

Publicity Internship Description: The Iconic Group LLC is looking for an Intern to assist with the organizations Branding and Media Arts communication outreach efforts. The Iconic Group LLC is a cutting-edge niche branding agency that works to create powerhouse brands for clientele. Through branding, marketing, publicity, and advertising the intern will learn, cultivate and demonstrate their understanding through seamless brand creation.

The Iconic Group LLC is looking for an Intern to assist with the organizations Branding and Media Arts communication efforts. The Iconic Group LLC is a cutting-edge niche branding agency that works to create powerhouse brands for clientele.

Publicity Internship Responsibilities:

· Ideate, curate and publicize brands through a detailed and customized brand blueprint which includes publicity tools and techniques.

· Build the knowledge and expertise of all teams involved in company’s structure by effectively utilizing and integrating all media channels, creating engagement and retention of all customers and ensuring strong alignment with Corporate PR and community relations partners.

· Develop and spearheaded all public relations and media relations campaigns across traditional and digital multimedia platforms.

· Ensure publicity strategy is in line with the company’s long-term and short-term goals

· Responsible for conceptualizing publicity strategies content that includes understanding and successful implementation tools and techniques that will change the scope, engagement and overall brand equity of the company

· Plan and Execute a publicity project for Be Iconic LLC with tangible impact on the marketplace

· Strong leadership skills and a demonstrated ability to attract, build, and direct high performing publicity blueprints internally and externally across a variety of disciplines

· Be able to understand Be Iconic LLC branding platform, marketing strategies and publicity tools and techniques to better catapult the brand to the masses and to clientele alike

· Be willing to complete a semester project that will be chosen at the discretion of the campus intern professor and founder of Be Iconic LLC

· Able to edit a written text to ensure that the message is as clear, concise and accurate as possible.

· Understand how to operate social media apps/sites like Facebook successfully, Pinterest, Instagram, YouTube, Snap Chat, LinkedIn, Twitter & Mailchimp

Qualifications:

· Be A Junior or Senior Enrolled in Spring 2019 Semester at A University/College

· Be A Junior Or Senior Enrolled In Spring 2019 Semester At A University/College

· Have A Creative Mindset

· Be Social Media Savvy

· Outgoing And Energetic With Excellent Interpersonal Skills

· Experience With Microsoft Outlook, Word, Powerpoint, And Excel

· Ability To Work In An Energetic Atmosphere And Take Direction

· Discretion And A Professional Demeanor; Sound Judgment

· Strong Communications Skills

· Highly Organized; Keen Attention To Detail

· Dependable, Punctual And Resourceful.

The Iconic Group LLC is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.

Applicants will be required to submit proof of enrollment in an accredited college or university internship program.

ALL OUT-OF-STATE APPLICANTS must indicate when you intend to be in the Virginia Beach, VA area to do an internship.

The Iconic Group LLC does not provide travel and housing.

NOTE: Do you want to apply for an internship in a different semester? Please let me know what semester works best for you, and I will keep your resume on file.

This program provides creative professionals with real-world experience in a creative agency. We are a young and forward-thinking team, and we consider interns to be an integral part of our organization. You will get the chance to take on a variety of projects and really see your ideas implemented. Are you ready to Be Iconic?

How to Apply: All inquiries should be directed to Pamela@TheBrandingIcon.com

ICONIC INNOVATORS PROGRAM- PUBLICITY INTERNSHIP SPRING 2019

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The Iconic Group LLC is a brand consulting boutique based on the founding principle of I.ntegrating C.onsistent O.pportunity using N.ostalgia I.nnovation & C.ultivation. To #BeIconic, it takes a tantalizing process of combining interactive platforms and moment to create a brand culture that innovates and transpires the brand's authentic language.

My job as founder and brand consultant is to ignite the relationship between consumer and brand by catapulting the businesses bottom line, consumer engagement, and business blueprint.

All interested candidates must be enrolled in and eligible to receive COLLEGE CREDIT from an accredited college, educational institution or university. Candidates should possess exceptional computer, written and communications skills. Interest in public relations or business is a MUST. Internships are unpaid and for academic credit only.

To assist in this hyper-creative form of public relations, an internship in The Iconic Innovators Program offers students a unique hands-on experience in the exciting and fast-growing field of branding arts. We are currently seeking interns who are bright, creative, ambitious, self-starters with a winning attitude. Interns must be willing to dedicate 16-30 hours per week any time during the semester and must receive credit from an accredited university in exchange for completing the internship.

ICONIC INNOVATORS PROGRAM – DIGITAL MARKETING

The Iconic Group LLC is looking for an Intern to assist with the organizations Branding and Media Arts communication outreach efforts. The Iconic Group LLC is a cutting-edge niche branding agency that works to create powerhouse brands for clientele. Through branding, marketing, publicity, and advertising the intern will learn, cultivate and demonstrate their understanding through seamless marketing and brand creation.

Digital Marketing Internship Responsibilities:

· Ideate, Curate And Publicize Brands Through A Detailed And Customized Brand Blueprint Which Includes Brand Strategy, Brand Initiation, Brand Distinction, Brand Promise & Brand Care.

· Ensure Brand Strategy Is In Line With The Company’s Long-Term And Short-Term Goals Including All Marketing Communications, Product Development, And Integration Efforts.

· Responsible For Conceptualizing Brand Content That Includes Understanding And Successful Implementation Of Paid And Organic Search, Display, Social, Mobile, Direct And Email Marketing, Mass Media, Sponsorship, Events, And Creative Services.

· Plan And Execute A Branding Project For The Iconic Group With Tangible Impact On The Marketplace

· Strong Leadership Skills And A Demonstrated Ability To Attract, Build, And Direct High Performing Branding Blueprints Internally And Externally Across A Variety Of Disciplines

· Be Able To Understand The Iconic Group Llc Branding Platform, Marketing Strategies And Publicity Tools And Techniques To Better Catapult The Brand To The Masses And To Clientele Alike

· Be Willing To Complete A Semester Project That Will Be Chosen At The Discretion Of The Campus Intern Professor And Founder Of The Iconic Group Llc

· Able To Edit A Written Text To Ensure That The Message Is As Clear, Concise And Accurate As Possible.

· Providing Analytical Reports That Estimate Demand For Services And Identify Potential Markets And Executes A Marketing Strategy To Deliver The Mission And Services Of The Iconic Group Llc

· Conducts General Marketing Research To Keep Abreast Of Trends And Competitors Marketing Movements

· Creates And Executes The Marketing Plan, Content Development, Provider Marketing, Writing Publishing, Media Relations Primarily In A Digital And Traditional Format

· Builds And Leads A Team Which Will Develop, Publish And Manage Original Health Care Quality Content That Generates Sales Leads, Positions The Organization As A Thought Leader, And Expands Brand Equity And Awareness

· Oversee The Direct Reports Specializing In Digital Marketing, Analytics, Writing And Content Development, Graphic Design And Events As Well As External Vendors;

· Creates Compelling Stories And Calls To Action By Integrating Text, Design, Imagery, Video, And Other Creative Elements Into Digital And Print To Drive Lead Generation;

· Understand How To Successfully Operate Social Media Apps/Sites Like Facebook, Pinterest, Instagram, Youtube, Snap Chat, Linkedin, Twitter & Mailchimp

· Cultivating And Analyzing All Media Channels To Encourage An Omni-Channel Approach In Marketing Efforts.

· Partner With Various Departments To Innovate Digital Assets That Support Marketing And Content Strategy For B2b. And B2c Which Includes Website, Mobile, Landing Pages, App, Blog, Partnered Content And Brand, And Marketing Campaigns.

· Willing to Learn How To Manage Influencer Marketing Programs Between Bloggers And Brands.

Qualifications:

· Be A Junior Or Senior Enrolled In Spring 2019 Semester At A University/College

· Have A Creative Mindset

· Be Social Media Savvy

· Outgoing And Energetic With Excellent Interpersonal Skills

· Experience With Microsoft Outlook, Word, Powerpoint, And Excel

· Ability To Work In An Energetic Atmosphere And Take Direction

· Discretion And A Professional Demeanor; Sound Judgment

· Strong Communications Skills

· Highly Organized; Keen Attention To Detail

· Dependable, Punctual And Resourceful.

The Iconic Group LLC is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.

Applicants will be required to submit proof of enrollment in an accredited college or university internship program.

ALL OUT-OF-STATE APPLICANTS must indicate when you intend to be in the Virginia Beach, VA area to do an internship.

The Iconic Group LLC does not provide travel and housing.

NOTE: Do you want to apply for an internship in a different semester? Please let me know what semester works best for you, and I will keep your resume on file.

This program provides creative professionals with real-world experience in a creative agency. We are a young and forward-thinking team, and we consider interns to be an integral part of our organization. You will get the chance to take on a variety of projects and really see your ideas implemented. Are you ready to Be Iconic?


How to Apply: All inquiries should be directed to Pamela@TheBrandingIcon.com

ICONIC INNOVATORS PROGRAM- BRANDING INTERNSHIP SPRING 2019

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The Iconic Group LLC is a brand consulting boutique based on the founding principle of I.ntegrating C.onsistent O.pportunity using N.ostalgia I.nnovation & C.ultivation. To #BeIconic, it takes a tantalizing process of combining interactive platforms and moment to create a brand culture that innovates and transpires the brand's authentic language.

My job as founder and brand consultant is to ignite the relationship between consumer and brand by catapulting the businesses bottom line, consumer engagement, and business blueprint.

All interested candidates must be enrolled in and eligible to receive COLLEGE CREDIT from an accredited college, educational institution or university. Candidates should possess exceptional computer, written and communications skills. Interest in public relations or business is a MUST. Internships are unpaid and for academic credit only.

To assist in this hyper-creative form of public relations, an internship in The Iconic Innovators Program offers students a unique hands-on experience in the exciting and fast-growing field of branding arts. We are currently seeking interns who are bright, creative, ambitious, self-starters with a winning attitude. Interns must be willing to dedicate 16-30 hours per week any time during the semester and must receive credit from an accredited university in exchange for completing the internship.

ICONIC INNOVATORS PROGRAM – BRANDING

The Iconic Group LLC is looking for an Intern to assist with the organizations Branding and Media Arts communication outreach efforts. The Iconic Group LLC is a cutting-edge niche branding agency that works to create powerhouse brands for clientele. Through branding, marketing, publicity, and advertising the intern will learn, cultivate and demonstrate their understanding through seamless brand creation.

Branding Internship Responsibilities:

· Ideate, Curate And Publicize Brands Through A Detailed And Customized Brand Blueprint

· Ensure Brand Strategy Is In Line With The Company’s Long-Term And Short-Term Goals Including All Marketing Communications, Product Development, And Integration Efforts.

· Responsible For Conceptualizing Brand Content That Includes Understanding And Successful Implementation Of Paid And Organic Search, Display, Social, Mobile, Direct And Email Marketing, Mass Media, Sponsorship, Events, And Creative Services.

· Plan And Execute A Branding Project For The Iconic Group With Tangible Impact On The Marketplace

· Strong Leadership Skills And A Demonstrated Ability To Attract, Build, And Direct High Performing Branding Blueprints Internally And Externally Across A Variety Of Disciplines

· Be Able To Understand The Iconic Groups Branding Platform, Marketing Strategies And Publicity Tools And Techniques To Better Catapult The Brand To The Masses And To Clientele Alike

· Able To Copywrite Text To Ensure That The Message Is As Clear, Concise And Accurate As Possible.

· Effectively Manage And Strategize Content Calendar.

· Develop And Distinguish Unique Brand Attributes To Catapult Brand Equity And Loyalty.

· Create Thoughtful, Personalized, And Brand-Relevant Content Strategies That Engage Consumer Interactions Across Multiple Online Channels/Platforms.

· Understand How To Operate Social Media Apps/Sites Like Facebook Successfully, Pinterest, Instagram, Youtube, Snap Chat, Linkedin, Twitter & Mailchimp

Qualifications:

· Be A Junior Or Senior Enrolled In Spring 2019 Semester At A University/College

· Have A Creative Mindset

· Be Social Media Savvy

· Be Willing To Create A Brand Strategy And Sell Strategy To Potential Clients

· Outgoing And Energetic With Excellent Interpersonal Skills

· Experience With Microsoft Outlook, Word, Powerpoint, And Excel

· Ability To Work In An Energetic Atmosphere And Take Direction

· Discretion And A Professional Demeanor; Sound Judgment

· Strong Communications Skills

· Highly Organized; Keen Attention To Detail

· Dependable, Punctual And Resourceful.

The Iconic Group LLC is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.

Applicants will be required to submit proof of enrollment in an accredited college or university internship program.

ALL OUT-OF-STATE APPLICANTS must indicate when you intend to be in the Virginia Beach, VA area to do an internship.

The Iconic Group LLC does not provide travel and housing.

NOTE: Do you want to apply for an internship in a different semester? Please let me know what semester works best for you, and I will keep your resume on file.

This program provides creative professionals with real-world experience in a creative agency. We are a young and forward-thinking team, and we consider interns to be an integral part of our organization. You will get the chance to take on a variety of projects and see your ideas implemented. Are you ready to Be Iconic?


How to Apply: All inquiries should be directed to Pamela@TheBrandingIcon.com

 

Quinny From Philly Master Class: October 18 Newport News, Virginia

Thursday, October 18 Quinetta Wilmington will be teaching another dope Masterclass, and ALL are welcome. Her dance resume consists of (of course) BEYONCE: OTRII Tour, Lemonade Project, NERD, Rhianna, Janelle Monae, Iggy Azelia, Tinesha and so many more. She'll be offering a Q&A Session for those that aspire to dance professionally or just love dance overall, a private meet and greet, and a VIP Luncheon. She's the same girl from Philly that we all know and Iove and I can't wait to listen to the gems shes learned along her ICONIC journey. Come out to her Master Class at Brittingham Midtown Community Center in Newport News from 5PM-8PM. For more information contact John Eley 757-469-5646. <3 #foralldancers

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Defying Essentials for Brands: Media Contact List

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The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Media Contact List 

Written by: The Branding Icon: Pamela Rosara Jones

Perfecting your media contact list may take some time but is totally worth it when sculpting your marketing strategy. This publicity tactic caters to those individuals on your list that can put your brand in front of your target audience. It can do wonders for those that are just starting out. The earlier you start your list, the better. Do not hesitate on building a list of contacts that you trust, and that believe in your product. 

Defying Essentials for Brands: Marketing Warfare

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The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Marketing Warfare

Written by: The Branding Icon: Pamela Rosara Jones  
 

Developed by Al Ries and Jack Trout in 1986, Marketing Warfare can be used as an additional tool to your already strategized marketing plan. You may find that adding additional techniques can further entice your marketing to a strategy that improves not only your audience but also your bottom line. That is why considering marketing warfare can be useful in staying ahead of competitors and standing out in your industry.

Marketing Warfare can be broken down into four strategies.

Flanking: Companies that are interested in this technique take on the responsibility of expanding to those markets that have not been captured by their industry competitors. You can sneak into the market by implementing a lower cost than your competitors or by offering something that they do not provide. Customizing this option for the market is a perfect way to get your brand noticed and to gain consumer loyalty.

Defensive: Companies that employ this technique usually are the market leaders in their industry. They have their eye on the competitors and will regularly showcase their competitors lack of skill, niche, or offerings to make them look better to consumers. We often see these defensive branding tactics with popular brands like Geico, Progressive, and All State Insurance. You may even see this with popular grocery store chains or fast food restaurants. Leaders in the industry, with preparation and strategy, can use this tactic when brand loyalty is high, and they want it to stay that way.

Guerrilla:

: a person who engages in irregular warfare especially as a member of an independent unit carrying out harassment and sabotage

Those that employ this technique repeatedly attack their opponent, retreat and strike again until they have manifested the overall goal of capturing the territory or audience they desire. With the progression of technology and the love for micro-moments, you can guarantee that there is a new era of competition in modern day marketing. Staying ahead of the curve and only using this technique when necessary can show and prove that your brand is the principal force to be reckoned with.

Offensive:

So you may not be the leader in your market, and that’s ok. There's a tactic for that. Usually, the runner-up or the 2nd and 3rd most popular market leaders use this tactic to maintain a competitive edge. Accepting that you are not in the #1 spot and pulling it all the stops to set up offensive tactics to defensive strategies from other competitors could potentially grow your brand audience.

All of these tactics can be used at various times during a marketing campaign.

Defying Essentials for Brands: Nation Branding

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Nation Brand

Written by: The Branding Icon: Pamela Rosara Jones  

By now, with all of the rhetoric surrounding the political infrastructure of our nation, I am sure you are fully aware that there is power in a brand. Rather you are a fan of the Trump administration or not. He had always had a façade that many are aware of or have at least heard of before he was President. Now that he has the 45th slot in our presidential repertoire, He is part of what shapes the nation's brand.

Nation Branding is a form of branding that focuses on building the reputation of countries. Any country, at any point in time, can consider this facet of branding. Whether it's through pursuing advertising initiatives for a stronger tourism market or if it's in selling your countries military experience to a younger demographic, considering your nations brand is pivotal to every citizen it serves.

Nation Branding was first created in the book "Diplomacy in a Globalizing World: Theories and Practices. The author describes this technique as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations.” Extending to public and private sectors, you can think of this form of branding as a signification of nationalism. Showcasing the country in its "brand image" not only increases the importance of the symbolic value of the nation's product but also to emphasize the countries distinctive characteristics.

Wiki states "The branding and image of a nation-state "and the successful transference of this image to its exports - is just as important as what they actually produce and sell."[3]This is also referred to as the country-of-origin effect."

The economic vitality of the nation is what most nation branders shoot for through a successful image and a well-strategized reputation. As time passes, and technology improves the importance of this type of branding and place branding will also progress. Futurebrand is responsible for publishing the Country Brand index every year which includes an overall ranking of 75 countries. Nation branding is practiced by many countries like United States, Canada, France, United Kingdom (where it is officially referred to as public diplomacy), Taiwan, Malaysia, Japan, China, South Korea, Singapore, South Africa, Australia, New Zealand, Israel and most Western European countries.