Defying Essentials for Brands: Nation Branding

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Nation Brand

Written by: The Branding Icon: Pamela Rosara Jones  

By now, with all of the rhetoric surrounding the political infrastructure of our nation, I am sure you are fully aware that there is power in a brand. Rather you are a fan of the Trump administration or not. He had always had a façade that many are aware of or have at least heard of before he was President. Now that he has the 45th slot in our presidential repertoire, He is part of what shapes the nation's brand.

Nation Branding is a form of branding that focuses on building the reputation of countries. Any country, at any point in time, can consider this facet of branding. Whether it's through pursuing advertising initiatives for a stronger tourism market or if it's in selling your countries military experience to a younger demographic, considering your nations brand is pivotal to every citizen it serves.

Nation Branding was first created in the book "Diplomacy in a Globalizing World: Theories and Practices. The author describes this technique as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations.” Extending to public and private sectors, you can think of this form of branding as a signification of nationalism. Showcasing the country in its "brand image" not only increases the importance of the symbolic value of the nation's product but also to emphasize the countries distinctive characteristics.

Wiki states "The branding and image of a nation-state "and the successful transference of this image to its exports - is just as important as what they actually produce and sell."[3]This is also referred to as the country-of-origin effect."

The economic vitality of the nation is what most nation branders shoot for through a successful image and a well-strategized reputation. As time passes, and technology improves the importance of this type of branding and place branding will also progress. Futurebrand is responsible for publishing the Country Brand index every year which includes an overall ranking of 75 countries. Nation branding is practiced by many countries like United States, Canada, France, United Kingdom (where it is officially referred to as public diplomacy), Taiwan, Malaysia, Japan, China, South Korea, Singapore, South Africa, Australia, New Zealand, Israel and most Western European countries.

Defying Essentials for Brands: Permission Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Permission Marketing 

Written by: The Branding Icon: Pamela Rosara Jones  

 Permission Marketing is a new technique, 1999 to be exact, that inspires an audience to want to hear from you. This method (and book) written by Seth Godin covers how permission marketing is a “privilege” (not a right) of delivering anticipated, personal and relevant messages to an audience that wants to hear from you. This technique is non-traditional however it is extremely popular among thought leaders in the branding and marketing world today. Once the consumer opts in to receiving a brand's content it is a grant of permission into the user’s world. This grant of authority is a marketing technique used by brands to sell goods and services.   Seth goes to cover three strategies used:  1.    Anticipated: people will expect the service/product from the brand  2.    Personal: How the marketing relates to the consumer  3.    Relevant: the marketing information is that your customers are interested in     5 Levels of Permission are as followed:  -          Situational – permission by providing personal information  -          Brand Trust - permission by continuing supplying consumers need  -          Personal Relationship – permission by relationship with someone in the brand  -          Points Permission – permission by incentive or opportunity  -          Intravenous Permission - permission by specific good or service   

Permission Marketing is a new technique, 1999 to be exact, that inspires an audience to want to hear from you. This method (and book) written by Seth Godin covers how permission marketing is a “privilege” (not a right) of delivering anticipated, personal and relevant messages to an audience that wants to hear from you. This technique is non-traditional however it is extremely popular among thought leaders in the branding and marketing world today. Once the consumer opts in to receiving a brand's content it is a grant of permission into the user’s world. This grant of authority is a marketing technique used by brands to sell goods and services.

 Seth goes to cover three strategies used:

1.    Anticipated: people will expect the service/product from the brand

2.    Personal: How the marketing relates to the consumer

3.    Relevant: the marketing information is that your customers are interested in

 

5 Levels of Permission are as followed:

-          Situational – permission by providing personal information

-          Brand Trust - permission by continuing supplying consumers need

-          Personal Relationship – permission by relationship with someone in the brand

-          Points Permission – permission by incentive or opportunity

-          Intravenous Permission - permission by specific good or service

 

Defying Essentials for Brands: Next Best Action Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Next Best Action Marketing 

Written by: The Branding Icon: Pamela Rosara Jones  

 Next Best Action Marketing (also known as “next best” or “best next action”) is a strategy that considers literally “the next best” step In the marketing process. It’s important to add this facet of marketing to every plan. Why? Because setting a plan in stone from the start only leads to missed opportunities and no one wants (or can afford) that type of marketing. Considering the next best action shows how important adding relevancy and timeliness to your campaign can be. For instance, If you launched a plan focusing on millennials ready to travel after college, and Trump (President 45)  purposely begins a new scheme to stop those Americans from traveling outside of the United States. You may want to create a step in your plan that shows cases how you feel about that ban. That shows relevance, purpose and all brands should be ready to add to their marketing plan through relevant tactics.  Next, best action can be an offer, proposition or service. It is all dependent on what your consumers need/want and how the brand (that’s you) can adhere to these requirements/want.  Improving one on one engagement through analytics and optimization increases value for not only your brand but also for the individual consumer.   For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon     

Next Best Action Marketing (also known as “next best” or “best next action”) is a strategy that considers literally “the next best” step In the marketing process. It’s important to add this facet of marketing to every plan. Why? Because setting a plan in stone from the start only leads to missed opportunities and no one wants (or can afford) that type of marketing. Considering the next best action shows how important adding relevancy and timeliness to your campaign can be. For instance, If you launched a plan focusing on millennials ready to travel after college, and Trump (President 45)  purposely begins a new scheme to stop those Americans from traveling outside of the United States. You may want to create a step in your plan that shows cases how you feel about that ban. That shows relevance, purpose and all brands should be ready to add to their marketing plan through relevant tactics.

Next, best action can be an offer, proposition or service. It is all dependent on what your consumers need/want and how the brand (that’s you) can adhere to these requirements/want.  Improving one on one engagement through analytics and optimization increases value for not only your brand but also for the individual consumer.

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

 

Defying Essentials for Brands: Personal Branding

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Personal Branding 

Written by: The Branding Icon: Pamela Rosara Jones  

 One of the most important (and in today's times) most critical process that every person should be interested in creating. Your PERSONAL BRAND. This method of branding is essential for any individual interested in being remembered. Competition these days are relentless in creating tactics that stand out. From looking for employment to keeping your job, personal branding could absolutely make a difference in how people perceive WHO YOU ARE.  Taking a step into personal branding can be a bit overwhelming. Mainly because you are taking a step into melting your outside world with your personal world. It’s like using a prism and actually standing under the sun to showcase your many talents, skills, and techniques. And, to be honest, even your flaws and failures. It’s your story, and it can never be duplicated.  Let’s get back to the purpose of branding. Well, the purpose of branding that I specialize in. The ultimate connection of your audience emotionally connecting (and becoming loyal) to who and what you represent.  Do you get it now?  In the visual sense, branding has to be consistent, creative and streamlined. No argument there. However, when it comes to the emotional connection of connecting with your audience, you must consider what you say, do and even how you feel about your brand. An inconsistent journey only leads to an inconsistent audience. Believe me, I know. The best way to go about personal branding is through authenticity and consistency. Knowing the image, you want to portray and shooting for the stars. Market yourself, at any age. Market Yourself.   For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon  

One of the most important (and in today's times) most critical process that every person should be interested in creating. Your PERSONAL BRAND. This method of branding is essential for any individual interested in being remembered. Competition these days are relentless in creating tactics that stand out. From looking for employment to keeping your job, personal branding could absolutely make a difference in how people perceive WHO YOU ARE.

Taking a step into personal branding can be a bit overwhelming. Mainly because you are taking a step into melting your outside world with your personal world. It’s like using a prism and actually standing under the sun to showcase your many talents, skills, and techniques. And, to be honest, even your flaws and failures. It’s your story, and it can never be duplicated.

Let’s get back to the purpose of branding. Well, the purpose of branding that I specialize in. The ultimate connection of your audience emotionally connecting (and becoming loyal) to who and what you represent.

Do you get it now?

In the visual sense, branding has to be consistent, creative and streamlined. No argument there. However, when it comes to the emotional connection of connecting with your audience, you must consider what you say, do and even how you feel about your brand. An inconsistent journey only leads to an inconsistent audience. Believe me, I know. The best way to go about personal branding is through authenticity and consistency. Knowing the image, you want to portray and shooting for the stars. Market yourself, at any age. Market Yourself.

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

Defying Essentials for Brands: Affinity Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Affinity Marketing 

Written by: The Branding Icon: Pamela Rosara Jones  

Affinity: an individual level of cohesiveness, social belonging, identification, and conformity to the norms and standards of a particular reference group

To best describe Affinity Marketing you must first understand two things – Affinity Groups and Customer Affinity. Affinity groups are a cluster of people who share a common goal or interest to which individuals formally or informally belong. Examples of groups could be private social clubs, fraternities, sports teams or even a group of activist. They can be based on shared ideology or just simply share the same concern. Customer Affinity is a personal or emotional connection forged between customers and a particular brand of business. Gaining affinity for a particular brand basically means being highly successful in achieving brand loyalty and growth. Your consumers know you(your brand) for x,y and z purposes. This makes the question: “So, what exactly do you do?” easier to answer and twice as easy to understand.

Now that we know those two definitions lets discuss Affinity Marketing. This particular concept consists of a partnership between a company and an organization that brings together a group of people that have the same interest. Before creating an affinity group, it is best to first define your market and segment those customers into solvency and receptivity of your goods and services. This is just a fancy way of saying, who are you and why are you here. Secondly, you want to focus on a type of recognition for this affinity group, what will make this particular group feel important while also amplifying their message.

Three distinct groups characterize Affinity Marketing schemes:

-          “3rd Party endorsement” – company leader shares a message to strengthen credibility

-          “The Shared Incentives Concept” – discuss primary motivations facing affinity group 

-          “The Enhancement Package” designing product to meet customers need

So, the next time you see a major facet of business like, hotels, retail outlets, airlines or supermarkets cater to a particular membership organization, non-profit of particular demographic know that an affinity marketing campaign has been launched and may be catering to the likes of you and your demo. Kind of like Kylie Jenner and Pepsi – in that realm, except it actually works.

Sidebar: You may think that this is similar to co-branding. It is not. Co-branding has many different arrangements as part of one campaign. This process is more of an alliance.Building brands together to form a partnership that will embed an audience for a lengthy period.

For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Defying Essentials for Brands: Publicity Tools – Audio News Release (ANR)

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Written by: The Branding Icon: Pamela Rosara Jones

An audio news release can range from :15 to :30, :45 or :60 seconds. It can also be referred to as a radio news release. The idea of precisely producing audio that is concise and compelling is the general idea behind this publicity technique. This technique is a tool that should be part of a larger strategy to not only catapult the message but to also create brand awareness as well. Adding a call to action is critical any news release but this technique specifically can not promise any real reaction however it can spread your identity and purpose to meaningful ears that can in turn support your brand and become loyal consumers.  

 

The overall release can be used on social media sites, radio stations and networks and can also be used via phone. Using an audio feed on your website can creatively been done as well just as long as the experience isn't jarring for the end user. Pitching an ANR, if regarded, can be a useful mechanism  just as long as newsroom writers appeal to the message and have a need to broadcast it. The ANR, typically, is pitched and fed to interested stations through a phone feed. This is perfect for quick turnaround situations, creating repoire with reporters and to also maximize exposure.  

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here 

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

#BeIconic #brandingconsultant #brandstrategist #strategy #brandpersonaility #brandbuilding #startup #entreprenuer #business #innovation #girlboss #businesswoman #nothingisordinary #finditliveit #creatives #branding #marketing #advertising #pursuepretty #calledtobecreative #757 #livecivil #hamptonroads

 

Defying Essentials for Brands: Close Range Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Written by: The Branding Icon: Pamela Rosara Jones

This form of marketing can be defined as a digital technique built for the ages. Digital networks allows for this emerging technology to easily become a marketing strategy for those that desire. CRM is dependent upon the proximity of other networks/businesses that will allow you to promote goods and services through Bluetooth technology. Wifi and FM are also transmitters that can be used to spread your marketing message to the masses.  

 Also known as Proximity Marketing, this technique is perfect for pop-up shops, events and retail store locations. If the transmitter on both ends are within range sending an audio file, image, text or video can be received. More than ever this type of marketing is allowing for important consumer behavior  to be understood, recorded and used to the benefit of the brand. A newer form of marketing that can be used in real time with real responses. From nightclubs to airports this is technique to keep on your radar. 

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here 

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

#BeIconic #brandingconsultant #brandstrategist #strategy #brandpersonaility #brandbuilding #startup #entreprenuer #business #innovation #girlboss #businesswoman #nothingisordinary #finditliveit #creatives #branding #marketing #advertising #pursuepretty #calledtobecreative #757 #livecivil #hamptonroads  

 

 

 

Defying Essentials for Brands: Activist Branding

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Written by: The Branding Icon: Pamela Rosara Jones

Finding a cause that surges through the skepticism of today’s consumers is not an easy task. Actually, believing in that cause and infusing it into your brand identity is an even greater task that very few companies tackle. “Activist Branding” can best be described as a form of branding that defines, sustains, and embeds meaning and purpose into its culture. This means that not only does the stakeholders of the brand believe in the cause but it is also important for the consumers, employees and advertisers to be vested in the cause as well.  

 This type of passion develops a sense of humanism that many people become easily inspired by.  Catching the wave of purpose that the brand means to amplify should be beneficial to both parties. This takes significance and frequency on every level. Futuristically, brands are purposely leaning towards a more "millennial" approach of becoming more than just a product. But by actively seeking change and striving for what matters most. When choosing this method be prepared to engage in your message which could take away from your bottom line. Once understood, your brand should speak for itself.  

For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here 

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

 #BeIconic #brandingconsultant #brandstrategist #strategy #brandpersonaility #brandbuilding #startup #entreprenuer #business #innovation #girlboss #businesswoman #nothingisordinary #finditliveit #creatives #branding #marketing #advertising #pursuepretty #calledtobecreative #757 #livecivil #hamptonroads  

2017 New Practices to Consider

 So, you have a set of “best practices”? Your brand has resiliently created a well-designed life regime that’s so polished, so perfect and so …. boring (thumbs down). Consider these new rules to tackle 2017 with ease …          1.          Watch People. Not Social Media – Some of the best stories show their colorful faces when you are simply mixed in a crowd. Take your time to notice the behavior and attitudes of the people around you. Social Media offers a faux view of reality …so, put the phone down.      2.          Choose an omnichannel approach for your brand. – How #Apple has made every facet of its brand feel and look the same is like what you want to do for your brand. Although your website may be home base; try giving your brand an OMNI approach with brand consistency.      3.          Say No. Like this …No. – Every brand isn’t for you to work with and every client doesn’t (or can’t) represent your business. Say No. If they’re sour…That’s their issue. Don’t overwhelm yourself, create more stress or give false hope in 2017…just decline and invest your time where it belongs.      4.          Detox your ideas. - Keeping your iconic ideas inside are toxic to the creative process. How else are you going to create more room for even greater ideas if you are still holding on to the same ones from 2014? If you are where you need to be you’ll create something even better. There is no cap on creativity, no matter what your mind tells you and no matter who steals your ideas. (Because it DOES happen)     5.          Remain AGILE- Marketing is constantly changing. Just like #Googles algorithms. Remain flexible and “Always Be Learning”. Taken from the sales acronym “ABC”– Always Be Closing. Which is still good to do simultaneously…right? Just #stayready – Lets do that.        Best Practices can always change. That’s the world of PR. #Innovation and #Strategy at best. 

So, you have a set of “best practices”? Your brand has resiliently created a well-designed life regime that’s so polished, so perfect and so …. boring (thumbs down). Consider these new rules to tackle 2017 with ease …

 

1.       Watch People. Not Social Media – Some of the best stories show their colorful faces when you are simply mixed in a crowd. Take your time to notice the behavior and attitudes of the people around you. Social Media offers a faux view of reality …so, put the phone down.

2.       Choose an omnichannel approach for your brand. – How #Apple has made every facet of its brand feel and look the same is like what you want to do for your brand. Although your website may be home base; try giving your brand an OMNI approach with brand consistency.

3.       Say No. Like this …No. – Every brand isn’t for you to work with and every client doesn’t (or can’t) represent your business. Say No. If they’re sour…That’s their issue. Don’t overwhelm yourself, create more stress or give false hope in 2017…just decline and invest your time where it belongs.

4.       Detox your ideas. - Keeping your iconic ideas inside are toxic to the creative process. How else are you going to create more room for even greater ideas if you are still holding on to the same ones from 2014? If you are where you need to be you’ll create something even better. There is no cap on creativity, no matter what your mind tells you and no matter who steals your ideas. (Because it DOES happen)

5.       Remain AGILE- Marketing is constantly changing. Just like #Googles algorithms. Remain flexible and “Always Be Learning”. Taken from the sales acronym “ABC”– Always Be Closing. Which is still good to do simultaneously…right? Just #stayready – Lets do that.

 

Best Practices can always change. That’s the world of PR. #Innovation and #Strategy at best. 

Authentic Rebranding Made Simple

Businesses at some point will come to the milestone known as “rebranding”. For me, it happened as soon as I knew the real talents I had to offer, the true brand personality that captures my essence and the business model that works best for my consultancy. It certainly was not an easy road. Along with criticism, judgement, opinions and just plain real life happening around you, it is critical – dire – to maintain a refreshing brand that gives perspective, educates the consumer and scales for growth. Rebranding 1. True to yourself 2. Meaningful so people take notice and care 3.Powerful enough to make the difference everyone hopes for - Its more than just being “socially deep” and throwing events – it’s the ever-changing field of communication, marketing and creating powerful moments not just for your consumers but also for you. Emboss what you stand for, Strategize your Mission, Inspire. Innovate. And Ignite. #YougottheJuice #beiconic #soulemergency #believeyourauthenticy #2016GloUp

Post in the comments if you have any new concepts, innovative practices or general brand ideas that will help the entrepreneurship community. Email me at info@thebrandingicon.com or call 757-944-8670 to book a consultation.

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5 Simple Ways to Become an Expert in Any Field

Most of you have had dreams or aspirations of starting a business and somewhere down your dream of success you can picture yourself on Good Morning America giving advice on how to be successful to millions watching. That’s positioning your life for an expert platform. EXPERT: that’s a lot to ask for, right? In the arena of experts, coaches, and consultants I know it’s hard to come by someone who has the perfect portfolio. I know when people see me they think:” Well what makes her a strategist in branding”? …. It could be a lot worst what people think of me but I’m not here for that. I’m here to talk about how you can further credential your expert status.

Fill In The Void

As a television account executive I immediately noticed that most of my clients were only concerned about how many phone calls they received or who was actually coming through the door. Rarely, did I have a meeting about strategy. Rarely, did I have a meeting about how they would handle the amount of work once the consumers actually came. Rarely, did we entertain a conversation about their brand identity and how their commercial could last beyond a 12-week stint. Now, as a Television Production/Broadcast Major from Norfolk State University (plug) – it was super important for my clients to have high production quality, a unique creative strategy, a successful advertising campaign and a decent amount of digital leverage.  With all of these factors being important to me one client specifically changed the format of our meeting to discuss how I can fill in the void. This is when I knew I had SOMETHING. Often, when someone tells me their vision I get so very excited for them because I know they are giving the business world something that has been missing. It’s a great filling to have.

So when positioning your brand for ICONIC success be sure to fill in the void and give the people something they have been missing. Even if they didn’t know it wasn’t there.

 

What’s your lingo like?

I come from a full gambit of media, entertainment and public relation positions. When it comes to my field I look for people that understand and can speak my language.  Now I have been told that my lingo is more Madison Ave.  and I need to bring it down to (Virginia Beach Blvd). (Wooo – was that a hard pill to swallow). I took that advice for what it was worth but I still have a fire in me to connect and build with others like myself. Either way you put it, when you are building your brand in your desired industry check out forums, blogs, private Facebook groups, hashtags, etc. etc. to get the full effect of what your industry language is about. I would hate for you to speak expired lingo because you got a best seller book from the 90’s as your informative driving force. The language is constantly changing. Speak it often and educate your network. Wouldn’t you rather work with someone that has their finger on the pulse?

 

Don’t Be Afraid to Say “That’s Not Gonna Work”

This was a tough one for me to follow. Experts don’t become successful by being scared to decline an idea or notion. With the decline be sure to give several ways on what can work. What can happen. This also goes for when a particular business would not make a good client for your company. Just like they have the power to choose you – you have the power to choose them. Just like any other partnership. It has to work both ways. If you are afraid of the waves that may be created, then this may not be the field for you. And if you are in need of the check and only thinking about the $$ signs in saying yes to any client. Believe me, you would regret it the second you start the work. Stick with your gut when working. Say No, Give Reasons why, and configure your way to success.

 

Give Credentials

This should go without saying. What makes you the business people should give their hard earned money to? Give reason, give proof, give testimony. Some consumers actually do research your credentials and interview potential expert prospects before they move forward. You also have consumers that can make a split decision on who they want to work with just off of a social media profile and a few tweets. Either way be prepared to readily give your credentials when asked. For me, I just keep my character references and testimonials on my website.

 

Be Distinctive

Experts have to be remembered. After all, you’re giving reason for people to change their lives. When marketing your business be sure your brand properties stand out and are distinctive. This goes for every aspect of your business, be sure it is seamless. Be sure that your branding blueprint is embossed in your authenticity. Well, that’s why you have people like me. So, I’ll just stop here.

Hope this gives some clarity to those that would like to build their vision on an ICONIC status. Be sure to check out my website www.thebrandingicon.com – leave feedback for me below. Reading this and not offering any feedback is kind of wack. – Let’s talk. #BeIconic