Defying Essentials for Brands: Ethical Branding

 

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Ethical Branding  

Written by: The Branding Icon: Pamela Rosara Jones

    The idea of Ethical Branding came about in 1980 Europe. Ethical Consumerism was the notion at hand that implemented the less than 5% segment of customers that represent the western markets. The general idea behind this sort of branding is to represent fair deals behind all trades. Consumers tend to expect brand initiatives always to be present and up to par. Ethics in Branding simply refers to those brands that maintain a certain level of business and brand affinity and consumer loyalty. Remaining consistent for the greater good.    For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon  

 

The idea of Ethical Branding came about in 1980 Europe. Ethical Consumerism was the notion at hand that implemented the less than 5% segment of customers that represent the western markets. The general idea behind this sort of branding is to represent fair deals behind all trades. Consumers tend to expect brand initiatives always to be present and up to par. Ethics in Branding simply refers to those brands that maintain a certain level of business and brand affinity and consumer loyalty. Remaining consistent for the greater good. 

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

Defying Essentials for Brands: Public Service Announcement

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Public Service Announcement  

Written by: The Branding Icon: Pamela Rosara Jones  

  “This is a public service announcement/Sponsored by Just Blaze and the good folks at Rock-A-Fella Records ….”  No, not Jay Z's “Black Album’s” version of a PSA, although that does bring back great memories. A Public Service Announcement is used to megaphone a specific message to the public to draw interest. The oldest known recording of this oldy but goody sounded off during the Second World War.  The most common types of PSA’s concern health and safety. Now and then you may hear a PSA from a non-profit or charitable organization.  Just last year, I wrote (4) PSA’s for the #YWCA domestic abuse campaign in Norfolk, Virginia. One of them went as followed:  THE FACT IS MOST DOMESTIC VIOLENCE INCIDENTS ARE NEVER REPORTED. THE FACT IS MORE THEN 3 MILLION CHILDREN WITNESS DOMESTIC VIOLENCE IN THEIR HOME EACH YEAR. A CHILD INTERVENING TO SAVE THEIR MOTHER IN A DOMESTIC VIOLENCE DISPUTE PUTS THEM AT GREATER RISK OF INJURY OR EVEN DEATH. WHEN DO WE SHOW OUR FAMILIES THAT LOVE DOESN’T HURT? IT’S TIME TO CHANGE OUR MINDS ON THIS TOPIC. IT’S TIME TO START THE CONVERSATION, AND YWCA SOUTH HAMPTON ROADS IS HERE TO HELP. DIALING 226-YWCA IS A QUICK AND CRITICAL STEP IN SAVING OUR FAMILIES. THE YWCA SOUTH HAMPTON ROADS OFFERS EMERGENCY SHELTER, PERMANENT HOUSING AND COMPREHENSIVE SUPPORT SERVICES FOR ALL INCLUDING MENTAL HEALTH COUNSELING. THE YWCA SOUTH HAMPTON ROADS EVEN OFFERS LEGAL ADVOCACY AND A 24-HOUR SEXUAL AND DOMESTIC VIOLENCE HELPLINE FOR WOMEN AND MEN. THE SERVICES ARE FREE, AVAILABLE AND THEY ARE READY TO ASSIST. LISTEN, ONE MAN IS ALL IT TAKES. NOT TO OVER LOOK IT. NOT TO IGNORE IT. NOT TO PRETEND THAT IT DOESN’T HAPPEN. WE CAN BE THE DIFFERENCE IN OUR CHILDREN’S LIVES BY MODELING CHANGE. ONE MAN CAN MAKE A DIFFERENCE. THE YWCA IS HERE TO HELP.  For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon  

 “This is a public service announcement/Sponsored by Just Blaze and the good folks at Rock-A-Fella Records ….”

No, not Jay Z's “Black Album’s” version of a PSA, although that does bring back great memories. A Public Service Announcement is used to megaphone a specific message to the public to draw interest. The oldest known recording of this oldy but goody sounded off during the Second World War.  The most common types of PSA’s concern health and safety. Now and then you may hear a PSA from a non-profit or charitable organization.

Just last year, I wrote (4) PSA’s for the #YWCA domestic abuse campaign in Norfolk, Virginia. One of them went as followed:

THE FACT IS MOST DOMESTIC VIOLENCE INCIDENTS ARE NEVER REPORTED. THE FACT IS MORE THEN 3 MILLION CHILDREN WITNESS DOMESTIC VIOLENCE IN THEIR HOME EACH YEAR. A CHILD INTERVENING TO SAVE THEIR MOTHER IN A DOMESTIC VIOLENCE DISPUTE PUTS THEM AT GREATER RISK OF INJURY OR EVEN DEATH. WHEN DO WE SHOW OUR FAMILIES THAT LOVE DOESN’T HURT? IT’S TIME TO CHANGE OUR MINDS ON THIS TOPIC. IT’S TIME TO START THE CONVERSATION, AND YWCA SOUTH HAMPTON ROADS IS HERE TO HELP. DIALING 226-YWCA IS A QUICK AND CRITICAL STEP IN SAVING OUR FAMILIES. THE YWCA SOUTH HAMPTON ROADS OFFERS EMERGENCY SHELTER, PERMANENT HOUSING AND COMPREHENSIVE SUPPORT SERVICES FOR ALL INCLUDING MENTAL HEALTH COUNSELING. THE YWCA SOUTH HAMPTON ROADS EVEN OFFERS LEGAL ADVOCACY AND A 24-HOUR SEXUAL AND DOMESTIC VIOLENCE HELPLINE FOR WOMEN AND MEN. THE SERVICES ARE FREE, AVAILABLE AND THEY ARE READY TO ASSIST. LISTEN, ONE MAN IS ALL IT TAKES. NOT TO OVER LOOK IT. NOT TO IGNORE IT. NOT TO PRETEND THAT IT DOESN’T HAPPEN. WE CAN BE THE DIFFERENCE IN OUR CHILDREN’S LIVES BY MODELING CHANGE. ONE MAN CAN MAKE A DIFFERENCE. THE YWCA IS HERE TO HELP.

For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

Defying Essentials for Brands: Permission Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Permission Marketing 

Written by: The Branding Icon: Pamela Rosara Jones  

 Permission Marketing is a new technique, 1999 to be exact, that inspires an audience to want to hear from you. This method (and book) written by Seth Godin covers how permission marketing is a “privilege” (not a right) of delivering anticipated, personal and relevant messages to an audience that wants to hear from you. This technique is non-traditional however it is extremely popular among thought leaders in the branding and marketing world today. Once the consumer opts in to receiving a brand's content it is a grant of permission into the user’s world. This grant of authority is a marketing technique used by brands to sell goods and services.   Seth goes to cover three strategies used:  1.    Anticipated: people will expect the service/product from the brand  2.    Personal: How the marketing relates to the consumer  3.    Relevant: the marketing information is that your customers are interested in     5 Levels of Permission are as followed:  -          Situational – permission by providing personal information  -          Brand Trust - permission by continuing supplying consumers need  -          Personal Relationship – permission by relationship with someone in the brand  -          Points Permission – permission by incentive or opportunity  -          Intravenous Permission - permission by specific good or service   

Permission Marketing is a new technique, 1999 to be exact, that inspires an audience to want to hear from you. This method (and book) written by Seth Godin covers how permission marketing is a “privilege” (not a right) of delivering anticipated, personal and relevant messages to an audience that wants to hear from you. This technique is non-traditional however it is extremely popular among thought leaders in the branding and marketing world today. Once the consumer opts in to receiving a brand's content it is a grant of permission into the user’s world. This grant of authority is a marketing technique used by brands to sell goods and services.

 Seth goes to cover three strategies used:

1.    Anticipated: people will expect the service/product from the brand

2.    Personal: How the marketing relates to the consumer

3.    Relevant: the marketing information is that your customers are interested in

 

5 Levels of Permission are as followed:

-          Situational – permission by providing personal information

-          Brand Trust - permission by continuing supplying consumers need

-          Personal Relationship – permission by relationship with someone in the brand

-          Points Permission – permission by incentive or opportunity

-          Intravenous Permission - permission by specific good or service

 

Defying Essentials for Brands: Celebrity Brand

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Celebrity Brand

Written by: The Branding Icon: Pamela Rosara Jones  

 This type of branding focuses on how an entity commercializes on maintain fame or a high-level status in society. They typically use a combination of content, appearances, products, social media, gossip and notoriety to retain attention and followers. If you didn’t know already, this is a business model that many social influencers use to maintain relevancy. One may play on the fact of being well known, well liked or even disliked to keep a streamline of attention. This strategy can bring about endorsements, appearances, brand ambassador roles and continued association of similar brands.   For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon     

This type of branding focuses on how an entity commercializes on maintain fame or a high-level status in society. They typically use a combination of content, appearances, products, social media, gossip and notoriety to retain attention and followers. If you didn’t know already, this is a business model that many social influencers use to maintain relevancy. One may play on the fact of being well known, well liked or even disliked to keep a streamline of attention. This strategy can bring about endorsements, appearances, brand ambassador roles and continued association of similar brands.

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

 

Defying Essentials for Brands: Publicity: Pitch Letter

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Publicity: Pitch Letter

Written by: The Branding Icon: Pamela Rosara Jones  

 

 A pitch letter is typically used to highlight your brand, a specific product or moment. They are sent to editors, producers and the like to gain an interview or news article potentially. Pitch letters are not press releases. They serve a purpose to acquire interest in your brand, specifically. Searching online, you will find several examples of how to write a pitch letter. But the most important aspect is to present your story, idea or product from a specific angle. Explain what makes your brand stand out and what separates you from the rest. Dates are also important. Be sure to include a timeline of events (if any) so that the producer/editor will know when to contact you. Speaking of contact, include your information inside of the pitch. If applicable, include other tools to accompany the pitch letter. Maybe a sample of a song of the product. Creativity is a win for this aspect of publicity so be sure to include it as part of your strategy.  For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon  

A pitch letter is typically used to highlight your brand, a specific product or moment. They are sent to editors, producers and the like to gain an interview or news article potentially. Pitch letters are not press releases. They serve a purpose to acquire interest in your brand, specifically. Searching online, you will find several examples of how to write a pitch letter. But the most important aspect is to present your story, idea or product from a specific angle. Explain what makes your brand stand out and what separates you from the rest. Dates are also important. Be sure to include a timeline of events (if any) so that the producer/editor will know when to contact you. Speaking of contact, include your information inside of the pitch. If applicable, include other tools to accompany the pitch letter. Maybe a sample of a song of the product. Creativity is a win for this aspect of publicity so be sure to include it as part of your strategy.

For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

Defying Essentials for Brands: Next Best Action Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Next Best Action Marketing 

Written by: The Branding Icon: Pamela Rosara Jones  

 Next Best Action Marketing (also known as “next best” or “best next action”) is a strategy that considers literally “the next best” step In the marketing process. It’s important to add this facet of marketing to every plan. Why? Because setting a plan in stone from the start only leads to missed opportunities and no one wants (or can afford) that type of marketing. Considering the next best action shows how important adding relevancy and timeliness to your campaign can be. For instance, If you launched a plan focusing on millennials ready to travel after college, and Trump (President 45)  purposely begins a new scheme to stop those Americans from traveling outside of the United States. You may want to create a step in your plan that shows cases how you feel about that ban. That shows relevance, purpose and all brands should be ready to add to their marketing plan through relevant tactics.  Next, best action can be an offer, proposition or service. It is all dependent on what your consumers need/want and how the brand (that’s you) can adhere to these requirements/want.  Improving one on one engagement through analytics and optimization increases value for not only your brand but also for the individual consumer.   For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon     

Next Best Action Marketing (also known as “next best” or “best next action”) is a strategy that considers literally “the next best” step In the marketing process. It’s important to add this facet of marketing to every plan. Why? Because setting a plan in stone from the start only leads to missed opportunities and no one wants (or can afford) that type of marketing. Considering the next best action shows how important adding relevancy and timeliness to your campaign can be. For instance, If you launched a plan focusing on millennials ready to travel after college, and Trump (President 45)  purposely begins a new scheme to stop those Americans from traveling outside of the United States. You may want to create a step in your plan that shows cases how you feel about that ban. That shows relevance, purpose and all brands should be ready to add to their marketing plan through relevant tactics.

Next, best action can be an offer, proposition or service. It is all dependent on what your consumers need/want and how the brand (that’s you) can adhere to these requirements/want.  Improving one on one engagement through analytics and optimization increases value for not only your brand but also for the individual consumer.

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

 

Defying Essentials for Brands: Personal Branding

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Personal Branding 

Written by: The Branding Icon: Pamela Rosara Jones  

 One of the most important (and in today's times) most critical process that every person should be interested in creating. Your PERSONAL BRAND. This method of branding is essential for any individual interested in being remembered. Competition these days are relentless in creating tactics that stand out. From looking for employment to keeping your job, personal branding could absolutely make a difference in how people perceive WHO YOU ARE.  Taking a step into personal branding can be a bit overwhelming. Mainly because you are taking a step into melting your outside world with your personal world. It’s like using a prism and actually standing under the sun to showcase your many talents, skills, and techniques. And, to be honest, even your flaws and failures. It’s your story, and it can never be duplicated.  Let’s get back to the purpose of branding. Well, the purpose of branding that I specialize in. The ultimate connection of your audience emotionally connecting (and becoming loyal) to who and what you represent.  Do you get it now?  In the visual sense, branding has to be consistent, creative and streamlined. No argument there. However, when it comes to the emotional connection of connecting with your audience, you must consider what you say, do and even how you feel about your brand. An inconsistent journey only leads to an inconsistent audience. Believe me, I know. The best way to go about personal branding is through authenticity and consistency. Knowing the image, you want to portray and shooting for the stars. Market yourself, at any age. Market Yourself.   For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon  

One of the most important (and in today's times) most critical process that every person should be interested in creating. Your PERSONAL BRAND. This method of branding is essential for any individual interested in being remembered. Competition these days are relentless in creating tactics that stand out. From looking for employment to keeping your job, personal branding could absolutely make a difference in how people perceive WHO YOU ARE.

Taking a step into personal branding can be a bit overwhelming. Mainly because you are taking a step into melting your outside world with your personal world. It’s like using a prism and actually standing under the sun to showcase your many talents, skills, and techniques. And, to be honest, even your flaws and failures. It’s your story, and it can never be duplicated.

Let’s get back to the purpose of branding. Well, the purpose of branding that I specialize in. The ultimate connection of your audience emotionally connecting (and becoming loyal) to who and what you represent.

Do you get it now?

In the visual sense, branding has to be consistent, creative and streamlined. No argument there. However, when it comes to the emotional connection of connecting with your audience, you must consider what you say, do and even how you feel about your brand. An inconsistent journey only leads to an inconsistent audience. Believe me, I know. The best way to go about personal branding is through authenticity and consistency. Knowing the image, you want to portray and shooting for the stars. Market yourself, at any age. Market Yourself.

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

Defying Essentials for Brands: Publicity Tool: Publicity Prop

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Publicity Tool: Publicity Prop  

Written by: The Branding Icon: Pamela Rosara Jones  

 Yes, this a thing. This is a relevant thing. This is something that people do and not just businesses and entrepreneurs. Having a prop as a form of publicity can range from holding up a business card to take a picture at a club to doing an international campaign for Mac and holding up the newly released lipstick from a new campaign.  This form of publicity is relatively inexpensive and can hold a powerful punch when strategized. The purpose is limitless. Social Media today makes this tactic especially attractive to those who seek media attention or those that would like to cultivate visual media. Either way, no matter the media used, adding a prop can make your brand explode or impede.  To accurately use a publicity prop consider an accessory that’s related to your personality, your purpose, product or service. Using anything to fill in the void of needing publicity isn’t the best idea. I am sure you can think of plenty of brands that have “incidentally” used props that don’t fit their image. So, it is best to give thought to who you choose to publicize and who you want to work with. Everyone doesn’t fit your brand.   For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon  

Yes, this a thing. This is a relevant thing. This is something that people do and not just businesses and entrepreneurs. Having a prop as a form of publicity can range from holding up a business card to take a picture at a club to doing an international campaign for Mac and holding up the newly released lipstick from a new campaign.

This form of publicity is relatively inexpensive and can hold a powerful punch when strategized. The purpose is limitless. Social Media today makes this tactic especially attractive to those who seek media attention or those that would like to cultivate visual media. Either way, no matter the media used, adding a prop can make your brand explode or impede.

To accurately use a publicity prop consider an accessory that’s related to your personality, your purpose, product or service. Using anything to fill in the void of needing publicity isn’t the best idea. I am sure you can think of plenty of brands that have “incidentally” used props that don’t fit their image. So, it is best to give thought to who you choose to publicize and who you want to work with. Everyone doesn’t fit your brand.

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

Defying Essentials for Brands: Affinity Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Affinity Marketing 

Written by: The Branding Icon: Pamela Rosara Jones  

Affinity: an individual level of cohesiveness, social belonging, identification, and conformity to the norms and standards of a particular reference group

To best describe Affinity Marketing you must first understand two things – Affinity Groups and Customer Affinity. Affinity groups are a cluster of people who share a common goal or interest to which individuals formally or informally belong. Examples of groups could be private social clubs, fraternities, sports teams or even a group of activist. They can be based on shared ideology or just simply share the same concern. Customer Affinity is a personal or emotional connection forged between customers and a particular brand of business. Gaining affinity for a particular brand basically means being highly successful in achieving brand loyalty and growth. Your consumers know you(your brand) for x,y and z purposes. This makes the question: “So, what exactly do you do?” easier to answer and twice as easy to understand.

Now that we know those two definitions lets discuss Affinity Marketing. This particular concept consists of a partnership between a company and an organization that brings together a group of people that have the same interest. Before creating an affinity group, it is best to first define your market and segment those customers into solvency and receptivity of your goods and services. This is just a fancy way of saying, who are you and why are you here. Secondly, you want to focus on a type of recognition for this affinity group, what will make this particular group feel important while also amplifying their message.

Three distinct groups characterize Affinity Marketing schemes:

-          “3rd Party endorsement” – company leader shares a message to strengthen credibility

-          “The Shared Incentives Concept” – discuss primary motivations facing affinity group 

-          “The Enhancement Package” designing product to meet customers need

So, the next time you see a major facet of business like, hotels, retail outlets, airlines or supermarkets cater to a particular membership organization, non-profit of particular demographic know that an affinity marketing campaign has been launched and may be catering to the likes of you and your demo. Kind of like Kylie Jenner and Pepsi – in that realm, except it actually works.

Sidebar: You may think that this is similar to co-branding. It is not. Co-branding has many different arrangements as part of one campaign. This process is more of an alliance.Building brands together to form a partnership that will embed an audience for a lengthy period.

For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Defying Essentials for Brands: Publicity Tools – Audio News Release (ANR)

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Written by: The Branding Icon: Pamela Rosara Jones

An audio news release can range from :15 to :30, :45 or :60 seconds. It can also be referred to as a radio news release. The idea of precisely producing audio that is concise and compelling is the general idea behind this publicity technique. This technique is a tool that should be part of a larger strategy to not only catapult the message but to also create brand awareness as well. Adding a call to action is critical any news release but this technique specifically can not promise any real reaction however it can spread your identity and purpose to meaningful ears that can in turn support your brand and become loyal consumers.  

 

The overall release can be used on social media sites, radio stations and networks and can also be used via phone. Using an audio feed on your website can creatively been done as well just as long as the experience isn't jarring for the end user. Pitching an ANR, if regarded, can be a useful mechanism  just as long as newsroom writers appeal to the message and have a need to broadcast it. The ANR, typically, is pitched and fed to interested stations through a phone feed. This is perfect for quick turnaround situations, creating repoire with reporters and to also maximize exposure.  

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here 

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

#BeIconic #brandingconsultant #brandstrategist #strategy #brandpersonaility #brandbuilding #startup #entreprenuer #business #innovation #girlboss #businesswoman #nothingisordinary #finditliveit #creatives #branding #marketing #advertising #pursuepretty #calledtobecreative #757 #livecivil #hamptonroads

 

Defying Essentials for Brands: Close Range Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Written by: The Branding Icon: Pamela Rosara Jones

This form of marketing can be defined as a digital technique built for the ages. Digital networks allows for this emerging technology to easily become a marketing strategy for those that desire. CRM is dependent upon the proximity of other networks/businesses that will allow you to promote goods and services through Bluetooth technology. Wifi and FM are also transmitters that can be used to spread your marketing message to the masses.  

 Also known as Proximity Marketing, this technique is perfect for pop-up shops, events and retail store locations. If the transmitter on both ends are within range sending an audio file, image, text or video can be received. More than ever this type of marketing is allowing for important consumer behavior  to be understood, recorded and used to the benefit of the brand. A newer form of marketing that can be used in real time with real responses. From nightclubs to airports this is technique to keep on your radar. 

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here 

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

#BeIconic #brandingconsultant #brandstrategist #strategy #brandpersonaility #brandbuilding #startup #entreprenuer #business #innovation #girlboss #businesswoman #nothingisordinary #finditliveit #creatives #branding #marketing #advertising #pursuepretty #calledtobecreative #757 #livecivil #hamptonroads  

 

 

 

Defying Essentials for Brands: Activist Branding

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Written by: The Branding Icon: Pamela Rosara Jones

Finding a cause that surges through the skepticism of today’s consumers is not an easy task. Actually, believing in that cause and infusing it into your brand identity is an even greater task that very few companies tackle. “Activist Branding” can best be described as a form of branding that defines, sustains, and embeds meaning and purpose into its culture. This means that not only does the stakeholders of the brand believe in the cause but it is also important for the consumers, employees and advertisers to be vested in the cause as well.  

 This type of passion develops a sense of humanism that many people become easily inspired by.  Catching the wave of purpose that the brand means to amplify should be beneficial to both parties. This takes significance and frequency on every level. Futuristically, brands are purposely leaning towards a more "millennial" approach of becoming more than just a product. But by actively seeking change and striving for what matters most. When choosing this method be prepared to engage in your message which could take away from your bottom line. Once understood, your brand should speak for itself.  

For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here 

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

 #BeIconic #brandingconsultant #brandstrategist #strategy #brandpersonaility #brandbuilding #startup #entreprenuer #business #innovation #girlboss #businesswoman #nothingisordinary #finditliveit #creatives #branding #marketing #advertising #pursuepretty #calledtobecreative #757 #livecivil #hamptonroads  

How to Lock In 2017

2017.png

Yes, 2017 is right around the corner and also yes, you should feel liberated and excited to start the #newyear. Don’t let naysayers tell you how to feel about your iconic goals. Somebody is always going to have something to say or better yet, something to think (because you know they’ll never say anything straight to you). With that said, learn from your environment, genuinely feel like you deserve something beautiful and unapologetically go after it. Creativity, inspiration, and Love give you permission to see things differently.

 #beiconic#brandingconsultant #brandstrategist#strategy #2017 #brandbuilding #business#innovation #girlboss #businesswoman#nothingisordinary #finditliveit #creatives#branding #marketing #advertising#Pursuepretty #calledtobecreative #757#livecivil #hamptonroads

2017 New Practices to Consider

 So, you have a set of “best practices”? Your brand has resiliently created a well-designed life regime that’s so polished, so perfect and so …. boring (thumbs down). Consider these new rules to tackle 2017 with ease …          1.          Watch People. Not Social Media – Some of the best stories show their colorful faces when you are simply mixed in a crowd. Take your time to notice the behavior and attitudes of the people around you. Social Media offers a faux view of reality …so, put the phone down.      2.          Choose an omnichannel approach for your brand. – How #Apple has made every facet of its brand feel and look the same is like what you want to do for your brand. Although your website may be home base; try giving your brand an OMNI approach with brand consistency.      3.          Say No. Like this …No. – Every brand isn’t for you to work with and every client doesn’t (or can’t) represent your business. Say No. If they’re sour…That’s their issue. Don’t overwhelm yourself, create more stress or give false hope in 2017…just decline and invest your time where it belongs.      4.          Detox your ideas. - Keeping your iconic ideas inside are toxic to the creative process. How else are you going to create more room for even greater ideas if you are still holding on to the same ones from 2014? If you are where you need to be you’ll create something even better. There is no cap on creativity, no matter what your mind tells you and no matter who steals your ideas. (Because it DOES happen)     5.          Remain AGILE- Marketing is constantly changing. Just like #Googles algorithms. Remain flexible and “Always Be Learning”. Taken from the sales acronym “ABC”– Always Be Closing. Which is still good to do simultaneously…right? Just #stayready – Lets do that.        Best Practices can always change. That’s the world of PR. #Innovation and #Strategy at best. 

So, you have a set of “best practices”? Your brand has resiliently created a well-designed life regime that’s so polished, so perfect and so …. boring (thumbs down). Consider these new rules to tackle 2017 with ease …

 

1.       Watch People. Not Social Media – Some of the best stories show their colorful faces when you are simply mixed in a crowd. Take your time to notice the behavior and attitudes of the people around you. Social Media offers a faux view of reality …so, put the phone down.

2.       Choose an omnichannel approach for your brand. – How #Apple has made every facet of its brand feel and look the same is like what you want to do for your brand. Although your website may be home base; try giving your brand an OMNI approach with brand consistency.

3.       Say No. Like this …No. – Every brand isn’t for you to work with and every client doesn’t (or can’t) represent your business. Say No. If they’re sour…That’s their issue. Don’t overwhelm yourself, create more stress or give false hope in 2017…just decline and invest your time where it belongs.

4.       Detox your ideas. - Keeping your iconic ideas inside are toxic to the creative process. How else are you going to create more room for even greater ideas if you are still holding on to the same ones from 2014? If you are where you need to be you’ll create something even better. There is no cap on creativity, no matter what your mind tells you and no matter who steals your ideas. (Because it DOES happen)

5.       Remain AGILE- Marketing is constantly changing. Just like #Googles algorithms. Remain flexible and “Always Be Learning”. Taken from the sales acronym “ABC”– Always Be Closing. Which is still good to do simultaneously…right? Just #stayready – Lets do that.

 

Best Practices can always change. That’s the world of PR. #Innovation and #Strategy at best. 

Defying Essentials for Brands: Publicity Technique – Media Drop

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Defying Essentials for Brands: Publicity Technique – Media Drop

Written by: The Branding Icon: Pamela Rosara Jones

 

If you thought publicist were the only professions using publicity techniques, then you have no idea how far new age Public Relations has changed the game. Communicating in the digital age has created a useful purpose for traditional techniques infused with innovative, fresh practices.

There are two ways to use this technique. A brand can “drop in” to a radio or TV station showcasing their product, purpose or services. This method also refers to dropping off creative publicity props and others materials to create a buzz in hopes of gaining some on-air mention. Sending your products to media contacts is a tangible way to tell your brand story while also “potentially” creating new clients. There are much more ways to get your brand to the masses. This is just one way to gain dimensions in your market while keeping your brand iconic.

For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon

#BeIconic #brandingconsultant #brandstrategist #strategy #brandpersonaility #brandbuilding #startup #entreprenuer #business #innovation #girlboss #businesswoman #nothingisordinary #finditliveit #creatives #branding #marketing #advertising #pursuepretty #calledtobecreative #757 #livecivil #hamptonroads