This type of branding focuses on how an entity commercializes on maintain fame or a high-level status in society. They typically use a combination of content, appearances, products, social media, gossip and notoriety to retain attention and followers. If you didn’t know already, this is a business model that many social influencers use to maintain relevancy. One may play on the fact of being well known, well liked or even disliked to keep a streamline of attention. This strategy can bring about endorsements, appearances, brand ambassador roles and continued association of similar brands.
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