The idea of Ethical Branding came about in 1980 Europe. Ethical Consumerism was the notion at hand that implemented the less than 5% segment of customers that represent the western markets. The general idea behind this sort of branding is to represent fair deals behind all trades. Consumers tend to expect brand initiatives always to be present and up to par. Ethics in Branding simply refers to those brands that maintain a certain level of business and brand affinity and consumer loyalty. Remaining consistent for the greater good.
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