Defying Essentials for Brands: Humanistic Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Defying Essentials for Brands: Humanistic Marketing

Written by: The Branding Icon: Pamela Rosara Jones

Also known as “Rethinking Marketing” is a trendy technique that defines the humanism in business. Human needs in the past have typically been glossed over and replaced with mainstream ideation and societal pressures. This marketing technique answers to the deprivation of those unrequested norms- offering a more refreshing outlook to humanistic values like altruism, empathy, respect, trustworthiness, honesty, integrity, care, compassion, service, intelligence, beauty, justice, virtue. Even in the overwhelming and bluntly put – shocking issues of today; you can spot these important values in many advertising campaigns. Offering a prism of hope in humanity while downcasting the behaviors of big businesses, politics and police regiment.

For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email or visit my website Interested in booking a branding session check out my session info here

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Pamela Jones

Business Writer and Strategist