Next Best Action Marketing (also known as “next best” or “best next action”) is a strategy that considers literally “the next best” step In the marketing process. It’s important to add this facet of marketing to every plan. Why? Because setting a plan in stone from the start only leads to missed opportunities and no one wants (or can afford) that type of marketing. Considering the next best action shows how important adding relevancy and timeliness to your campaign can be. For instance, If you launched a plan focusing on millennials ready to travel after college, and Trump (President 45) purposely begins a new scheme to stop those Americans from traveling outside of the United States. You may want to create a step in your plan that shows cases how you feel about that ban. That shows relevance, purpose and all brands should be ready to add to their marketing plan through relevant tactics.
Next, best action can be an offer, proposition or service. It is all dependent on what your consumers need/want and how the brand (that’s you) can adhere to these requirements/want. Improving one on one engagement through analytics and optimization increases value for not only your brand but also for the individual consumer.
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