Defying Essentials for Brands: Public Service Announcement

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Public Service Announcement  

Written by: The Branding Icon: Pamela Rosara Jones  

  “This is a public service announcement/Sponsored by Just Blaze and the good folks at Rock-A-Fella Records ….”  No, not Jay Z's “Black Album’s” version of a PSA, although that does bring back great memories. A Public Service Announcement is used to megaphone a specific message to the public to draw interest. The oldest known recording of this oldy but goody sounded off during the Second World War.  The most common types of PSA’s concern health and safety. Now and then you may hear a PSA from a non-profit or charitable organization.  Just last year, I wrote (4) PSA’s for the #YWCA domestic abuse campaign in Norfolk, Virginia. One of them went as followed:  THE FACT IS MOST DOMESTIC VIOLENCE INCIDENTS ARE NEVER REPORTED. THE FACT IS MORE THEN 3 MILLION CHILDREN WITNESS DOMESTIC VIOLENCE IN THEIR HOME EACH YEAR. A CHILD INTERVENING TO SAVE THEIR MOTHER IN A DOMESTIC VIOLENCE DISPUTE PUTS THEM AT GREATER RISK OF INJURY OR EVEN DEATH. WHEN DO WE SHOW OUR FAMILIES THAT LOVE DOESN’T HURT? IT’S TIME TO CHANGE OUR MINDS ON THIS TOPIC. IT’S TIME TO START THE CONVERSATION, AND YWCA SOUTH HAMPTON ROADS IS HERE TO HELP. DIALING 226-YWCA IS A QUICK AND CRITICAL STEP IN SAVING OUR FAMILIES. THE YWCA SOUTH HAMPTON ROADS OFFERS EMERGENCY SHELTER, PERMANENT HOUSING AND COMPREHENSIVE SUPPORT SERVICES FOR ALL INCLUDING MENTAL HEALTH COUNSELING. THE YWCA SOUTH HAMPTON ROADS EVEN OFFERS LEGAL ADVOCACY AND A 24-HOUR SEXUAL AND DOMESTIC VIOLENCE HELPLINE FOR WOMEN AND MEN. THE SERVICES ARE FREE, AVAILABLE AND THEY ARE READY TO ASSIST. LISTEN, ONE MAN IS ALL IT TAKES. NOT TO OVER LOOK IT. NOT TO IGNORE IT. NOT TO PRETEND THAT IT DOESN’T HAPPEN. WE CAN BE THE DIFFERENCE IN OUR CHILDREN’S LIVES BY MODELING CHANGE. ONE MAN CAN MAKE A DIFFERENCE. THE YWCA IS HERE TO HELP.  For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon  

 “This is a public service announcement/Sponsored by Just Blaze and the good folks at Rock-A-Fella Records ….”

No, not Jay Z's “Black Album’s” version of a PSA, although that does bring back great memories. A Public Service Announcement is used to megaphone a specific message to the public to draw interest. The oldest known recording of this oldy but goody sounded off during the Second World War.  The most common types of PSA’s concern health and safety. Now and then you may hear a PSA from a non-profit or charitable organization.

Just last year, I wrote (4) PSA’s for the #YWCA domestic abuse campaign in Norfolk, Virginia. One of them went as followed:

THE FACT IS MOST DOMESTIC VIOLENCE INCIDENTS ARE NEVER REPORTED. THE FACT IS MORE THEN 3 MILLION CHILDREN WITNESS DOMESTIC VIOLENCE IN THEIR HOME EACH YEAR. A CHILD INTERVENING TO SAVE THEIR MOTHER IN A DOMESTIC VIOLENCE DISPUTE PUTS THEM AT GREATER RISK OF INJURY OR EVEN DEATH. WHEN DO WE SHOW OUR FAMILIES THAT LOVE DOESN’T HURT? IT’S TIME TO CHANGE OUR MINDS ON THIS TOPIC. IT’S TIME TO START THE CONVERSATION, AND YWCA SOUTH HAMPTON ROADS IS HERE TO HELP. DIALING 226-YWCA IS A QUICK AND CRITICAL STEP IN SAVING OUR FAMILIES. THE YWCA SOUTH HAMPTON ROADS OFFERS EMERGENCY SHELTER, PERMANENT HOUSING AND COMPREHENSIVE SUPPORT SERVICES FOR ALL INCLUDING MENTAL HEALTH COUNSELING. THE YWCA SOUTH HAMPTON ROADS EVEN OFFERS LEGAL ADVOCACY AND A 24-HOUR SEXUAL AND DOMESTIC VIOLENCE HELPLINE FOR WOMEN AND MEN. THE SERVICES ARE FREE, AVAILABLE AND THEY ARE READY TO ASSIST. LISTEN, ONE MAN IS ALL IT TAKES. NOT TO OVER LOOK IT. NOT TO IGNORE IT. NOT TO PRETEND THAT IT DOESN’T HAPPEN. WE CAN BE THE DIFFERENCE IN OUR CHILDREN’S LIVES BY MODELING CHANGE. ONE MAN CAN MAKE A DIFFERENCE. THE YWCA IS HERE TO HELP.

For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

Pamela Jones

Business Writer and Strategist