The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS
Defying Essentials for Brands: Publicity: Pitch Letter
Written by: The Branding Icon: Pamela Rosara Jones
A pitch letter is typically used to highlight your brand, a specific product or moment. They are sent to editors, producers and the like to gain an interview or news article potentially. Pitch letters are not press releases. They serve a purpose to acquire interest in your brand, specifically. Searching online, you will find several examples of how to write a pitch letter. But the most important aspect is to present your story, idea or product from a specific angle. Explain what makes your brand stand out and what separates you from the rest. Dates are also important. Be sure to include a timeline of events (if any) so that the producer/editor will know when to contact you. Speaking of contact, include your information inside of the pitch. If applicable, include other tools to accompany the pitch letter. Maybe a sample of a song of the product. Creativity is a win for this aspect of publicity so be sure to include it as part of your strategy.
For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here
Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon
