A pitch letter is typically used to highlight your brand, a specific product or moment. They are sent to editors, producers and the like to gain an interview or news article potentially. Pitch letters are not press releases. They serve a purpose to acquire interest in your brand, specifically. Searching online, you will find several examples of how to write a pitch letter. But the most important aspect is to present your story, idea or product from a specific angle. Explain what makes your brand stand out and what separates you from the rest. Dates are also important. Be sure to include a timeline of events (if any) so that the producer/editor will know when to contact you. Speaking of contact, include your information inside of the pitch. If applicable, include other tools to accompany the pitch letter. Maybe a sample of a song of the product. Creativity is a win for this aspect of publicity so be sure to include it as part of your strategy.
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