Yes, this a thing. This is a relevant thing. This is something that people do and not just businesses and entrepreneurs. Having a prop as a form of publicity can range from holding up a business card to take a picture at a club to doing an international campaign for Mac and holding up the newly released lipstick from a new campaign.
This form of publicity is relatively inexpensive and can hold a powerful punch when strategized. The purpose is limitless. Social Media today makes this tactic especially attractive to those who seek media attention or those that would like to cultivate visual media. Either way, no matter the media used, adding a prop can make your brand explode or impede.
To accurately use a publicity prop consider an accessory that’s related to your personality, your purpose, product or service. Using anything to fill in the void of needing publicity isn’t the best idea. I am sure you can think of plenty of brands that have “incidentally” used props that don’t fit their image. So, it is best to give thought to who you choose to publicize and who you want to work with. Everyone doesn’t fit your brand.
For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please firstname.lastname@example.org or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here
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