2017

Defying Essentials for Brands: Publicity Tools – Audio News Release (ANR)

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Written by: The Branding Icon: Pamela Rosara Jones

An audio news release can range from :15 to :30, :45 or :60 seconds. It can also be referred to as a radio news release. The idea of precisely producing audio that is concise and compelling is the general idea behind this publicity technique. This technique is a tool that should be part of a larger strategy to not only catapult the message but to also create brand awareness as well. Adding a call to action is critical any news release but this technique specifically can not promise any real reaction however it can spread your identity and purpose to meaningful ears that can in turn support your brand and become loyal consumers.  

 

The overall release can be used on social media sites, radio stations and networks and can also be used via phone. Using an audio feed on your website can creatively been done as well just as long as the experience isn't jarring for the end user. Pitching an ANR, if regarded, can be a useful mechanism  just as long as newsroom writers appeal to the message and have a need to broadcast it. The ANR, typically, is pitched and fed to interested stations through a phone feed. This is perfect for quick turnaround situations, creating repoire with reporters and to also maximize exposure.  

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here 

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

#BeIconic #brandingconsultant #brandstrategist #strategy #brandpersonaility #brandbuilding #startup #entreprenuer #business #innovation #girlboss #businesswoman #nothingisordinary #finditliveit #creatives #branding #marketing #advertising #pursuepretty #calledtobecreative #757 #livecivil #hamptonroads

 

Defying Essentials for Brands: Close Range Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Written by: The Branding Icon: Pamela Rosara Jones

This form of marketing can be defined as a digital technique built for the ages. Digital networks allows for this emerging technology to easily become a marketing strategy for those that desire. CRM is dependent upon the proximity of other networks/businesses that will allow you to promote goods and services through Bluetooth technology. Wifi and FM are also transmitters that can be used to spread your marketing message to the masses.  

 Also known as Proximity Marketing, this technique is perfect for pop-up shops, events and retail store locations. If the transmitter on both ends are within range sending an audio file, image, text or video can be received. More than ever this type of marketing is allowing for important consumer behavior  to be understood, recorded and used to the benefit of the brand. A newer form of marketing that can be used in real time with real responses. From nightclubs to airports this is technique to keep on your radar. 

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here 

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

#BeIconic #brandingconsultant #brandstrategist #strategy #brandpersonaility #brandbuilding #startup #entreprenuer #business #innovation #girlboss #businesswoman #nothingisordinary #finditliveit #creatives #branding #marketing #advertising #pursuepretty #calledtobecreative #757 #livecivil #hamptonroads  

 

 

 

How to Lock In 2017

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Yes, 2017 is right around the corner and also yes, you should feel liberated and excited to start the #newyear. Don’t let naysayers tell you how to feel about your iconic goals. Somebody is always going to have something to say or better yet, something to think (because you know they’ll never say anything straight to you). With that said, learn from your environment, genuinely feel like you deserve something beautiful and unapologetically go after it. Creativity, inspiration, and Love give you permission to see things differently.

 #beiconic#brandingconsultant #brandstrategist#strategy #2017 #brandbuilding #business#innovation #girlboss #businesswoman#nothingisordinary #finditliveit #creatives#branding #marketing #advertising#Pursuepretty #calledtobecreative #757#livecivil #hamptonroads

2017 New Practices to Consider

So, you have a set of “best practices”? Your brand has resiliently created a well-designed life regime that’s so polished, so perfect and so …. boring (thumbs down). Consider these new rules to tackle 2017 with ease …          1.          Watch People. Not Social Media – Some of the best stories show their colorful faces when you are simply mixed in a crowd. Take your time to notice the behavior and attitudes of the people around you. Social Media offers a faux view of reality …so, put the phone down.      2.          Choose an omnichannel approach for your brand. – How #Apple has made every facet of its brand feel and look the same is like what you want to do for your brand. Although your website may be home base; try giving your brand an OMNI approach with brand consistency.      3.          Say No. Like this …No. – Every brand isn’t for you to work with and every client doesn’t (or can’t) represent your business. Say No. If they’re sour…That’s their issue. Don’t overwhelm yourself, create more stress or give false hope in 2017…just decline and invest your time where it belongs.      4.          Detox your ideas. - Keeping your iconic ideas inside are toxic to the creative process. How else are you going to create more room for even greater ideas if you are still holding on to the same ones from 2014? If you are where you need to be you’ll create something even better. There is no cap on creativity, no matter what your mind tells you and no matter who steals your ideas. (Because it DOES happen)     5.          Remain AGILE- Marketing is constantly changing. Just like #Googles algorithms. Remain flexible and “Always Be Learning”. Taken from the sales acronym “ABC”– Always Be Closing. Which is still good to do simultaneously…right? Just #stayready – Lets do that.        Best Practices can always change. That’s the world of PR. #Innovation and #Strategy at best. 

So, you have a set of “best practices”? Your brand has resiliently created a well-designed life regime that’s so polished, so perfect and so …. boring (thumbs down). Consider these new rules to tackle 2017 with ease …

 

1.       Watch People. Not Social Media – Some of the best stories show their colorful faces when you are simply mixed in a crowd. Take your time to notice the behavior and attitudes of the people around you. Social Media offers a faux view of reality …so, put the phone down.

2.       Choose an omnichannel approach for your brand. – How #Apple has made every facet of its brand feel and look the same is like what you want to do for your brand. Although your website may be home base; try giving your brand an OMNI approach with brand consistency.

3.       Say No. Like this …No. – Every brand isn’t for you to work with and every client doesn’t (or can’t) represent your business. Say No. If they’re sour…That’s their issue. Don’t overwhelm yourself, create more stress or give false hope in 2017…just decline and invest your time where it belongs.

4.       Detox your ideas. - Keeping your iconic ideas inside are toxic to the creative process. How else are you going to create more room for even greater ideas if you are still holding on to the same ones from 2014? If you are where you need to be you’ll create something even better. There is no cap on creativity, no matter what your mind tells you and no matter who steals your ideas. (Because it DOES happen)

5.       Remain AGILE- Marketing is constantly changing. Just like #Googles algorithms. Remain flexible and “Always Be Learning”. Taken from the sales acronym “ABC”– Always Be Closing. Which is still good to do simultaneously…right? Just #stayready – Lets do that.

 

Best Practices can always change. That’s the world of PR. #Innovation and #Strategy at best.