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Defying Essentials for Brands: Permission Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Permission Marketing 

Written by: The Branding Icon: Pamela Rosara Jones  

Permission Marketing is a new technique, 1999 to be exact, that inspires an audience to want to hear from you. This method (and book) written by Seth Godin covers how permission marketing is a “privilege” (not a right) of delivering anticipated, personal and relevant messages to an audience that wants to hear from you. This technique is non-traditional however it is extremely popular among thought leaders in the branding and marketing world today. Once the consumer opts in to receiving a brand's content it is a grant of permission into the user’s world. This grant of authority is a marketing technique used by brands to sell goods and services.   Seth goes to cover three strategies used:  1.    Anticipated: people will expect the service/product from the brand  2.    Personal: How the marketing relates to the consumer  3.    Relevant: the marketing information is that your customers are interested in     5 Levels of Permission are as followed:  -          Situational – permission by providing personal information  -          Brand Trust - permission by continuing supplying consumers need  -          Personal Relationship – permission by relationship with someone in the brand  -          Points Permission – permission by incentive or opportunity  -          Intravenous Permission - permission by specific good or service   

Permission Marketing is a new technique, 1999 to be exact, that inspires an audience to want to hear from you. This method (and book) written by Seth Godin covers how permission marketing is a “privilege” (not a right) of delivering anticipated, personal and relevant messages to an audience that wants to hear from you. This technique is non-traditional however it is extremely popular among thought leaders in the branding and marketing world today. Once the consumer opts in to receiving a brand's content it is a grant of permission into the user’s world. This grant of authority is a marketing technique used by brands to sell goods and services.

 Seth goes to cover three strategies used:

1.    Anticipated: people will expect the service/product from the brand

2.    Personal: How the marketing relates to the consumer

3.    Relevant: the marketing information is that your customers are interested in

 

5 Levels of Permission are as followed:

-          Situational – permission by providing personal information

-          Brand Trust - permission by continuing supplying consumers need

-          Personal Relationship – permission by relationship with someone in the brand

-          Points Permission – permission by incentive or opportunity

-          Intravenous Permission - permission by specific good or service

 

Defying Essentials for Brands: Next Best Action Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Next Best Action Marketing 

Written by: The Branding Icon: Pamela Rosara Jones  

Next Best Action Marketing (also known as “next best” or “best next action”) is a strategy that considers literally “the next best” step In the marketing process. It’s important to add this facet of marketing to every plan. Why? Because setting a plan in stone from the start only leads to missed opportunities and no one wants (or can afford) that type of marketing. Considering the next best action shows how important adding relevancy and timeliness to your campaign can be. For instance, If you launched a plan focusing on millennials ready to travel after college, and Trump (President 45)  purposely begins a new scheme to stop those Americans from traveling outside of the United States. You may want to create a step in your plan that shows cases how you feel about that ban. That shows relevance, purpose and all brands should be ready to add to their marketing plan through relevant tactics.  Next, best action can be an offer, proposition or service. It is all dependent on what your consumers need/want and how the brand (that’s you) can adhere to these requirements/want.  Improving one on one engagement through analytics and optimization increases value for not only your brand but also for the individual consumer.   For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon     

Next Best Action Marketing (also known as “next best” or “best next action”) is a strategy that considers literally “the next best” step In the marketing process. It’s important to add this facet of marketing to every plan. Why? Because setting a plan in stone from the start only leads to missed opportunities and no one wants (or can afford) that type of marketing. Considering the next best action shows how important adding relevancy and timeliness to your campaign can be. For instance, If you launched a plan focusing on millennials ready to travel after college, and Trump (President 45)  purposely begins a new scheme to stop those Americans from traveling outside of the United States. You may want to create a step in your plan that shows cases how you feel about that ban. That shows relevance, purpose and all brands should be ready to add to their marketing plan through relevant tactics.

Next, best action can be an offer, proposition or service. It is all dependent on what your consumers need/want and how the brand (that’s you) can adhere to these requirements/want.  Improving one on one engagement through analytics and optimization increases value for not only your brand but also for the individual consumer.

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

 

Defying Essentials for Brands: Personal Branding

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Personal Branding 

Written by: The Branding Icon: Pamela Rosara Jones  

One of the most important (and in today's times) most critical process that every person should be interested in creating. Your PERSONAL BRAND. This method of branding is essential for any individual interested in being remembered. Competition these days are relentless in creating tactics that stand out. From looking for employment to keeping your job, personal branding could absolutely make a difference in how people perceive WHO YOU ARE.  Taking a step into personal branding can be a bit overwhelming. Mainly because you are taking a step into melting your outside world with your personal world. It’s like using a prism and actually standing under the sun to showcase your many talents, skills, and techniques. And, to be honest, even your flaws and failures. It’s your story, and it can never be duplicated.  Let’s get back to the purpose of branding. Well, the purpose of branding that I specialize in. The ultimate connection of your audience emotionally connecting (and becoming loyal) to who and what you represent.  Do you get it now?  In the visual sense, branding has to be consistent, creative and streamlined. No argument there. However, when it comes to the emotional connection of connecting with your audience, you must consider what you say, do and even how you feel about your brand. An inconsistent journey only leads to an inconsistent audience. Believe me, I know. The best way to go about personal branding is through authenticity and consistency. Knowing the image, you want to portray and shooting for the stars. Market yourself, at any age. Market Yourself.   For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon  

One of the most important (and in today's times) most critical process that every person should be interested in creating. Your PERSONAL BRAND. This method of branding is essential for any individual interested in being remembered. Competition these days are relentless in creating tactics that stand out. From looking for employment to keeping your job, personal branding could absolutely make a difference in how people perceive WHO YOU ARE.

Taking a step into personal branding can be a bit overwhelming. Mainly because you are taking a step into melting your outside world with your personal world. It’s like using a prism and actually standing under the sun to showcase your many talents, skills, and techniques. And, to be honest, even your flaws and failures. It’s your story, and it can never be duplicated.

Let’s get back to the purpose of branding. Well, the purpose of branding that I specialize in. The ultimate connection of your audience emotionally connecting (and becoming loyal) to who and what you represent.

Do you get it now?

In the visual sense, branding has to be consistent, creative and streamlined. No argument there. However, when it comes to the emotional connection of connecting with your audience, you must consider what you say, do and even how you feel about your brand. An inconsistent journey only leads to an inconsistent audience. Believe me, I know. The best way to go about personal branding is through authenticity and consistency. Knowing the image, you want to portray and shooting for the stars. Market yourself, at any age. Market Yourself.

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

Defying Essentials for Brands: Publicity Tool: Publicity Prop

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Publicity Tool: Publicity Prop  

Written by: The Branding Icon: Pamela Rosara Jones  

Yes, this a thing. This is a relevant thing. This is something that people do and not just businesses and entrepreneurs. Having a prop as a form of publicity can range from holding up a business card to take a picture at a club to doing an international campaign for Mac and holding up the newly released lipstick from a new campaign.  This form of publicity is relatively inexpensive and can hold a powerful punch when strategized. The purpose is limitless. Social Media today makes this tactic especially attractive to those who seek media attention or those that would like to cultivate visual media. Either way, no matter the media used, adding a prop can make your brand explode or impede.  To accurately use a publicity prop consider an accessory that’s related to your personality, your purpose, product or service. Using anything to fill in the void of needing publicity isn’t the best idea. I am sure you can think of plenty of brands that have “incidentally” used props that don’t fit their image. So, it is best to give thought to who you choose to publicize and who you want to work with. Everyone doesn’t fit your brand.   For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon  

Yes, this a thing. This is a relevant thing. This is something that people do and not just businesses and entrepreneurs. Having a prop as a form of publicity can range from holding up a business card to take a picture at a club to doing an international campaign for Mac and holding up the newly released lipstick from a new campaign.

This form of publicity is relatively inexpensive and can hold a powerful punch when strategized. The purpose is limitless. Social Media today makes this tactic especially attractive to those who seek media attention or those that would like to cultivate visual media. Either way, no matter the media used, adding a prop can make your brand explode or impede.

To accurately use a publicity prop consider an accessory that’s related to your personality, your purpose, product or service. Using anything to fill in the void of needing publicity isn’t the best idea. I am sure you can think of plenty of brands that have “incidentally” used props that don’t fit their image. So, it is best to give thought to who you choose to publicize and who you want to work with. Everyone doesn’t fit your brand.

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

Defying Essentials for Brands: Affinity Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Affinity Marketing 

Written by: The Branding Icon: Pamela Rosara Jones  

Affinity: an individual level of cohesiveness, social belonging, identification, and conformity to the norms and standards of a particular reference group

To best describe Affinity Marketing you must first understand two things – Affinity Groups and Customer Affinity. Affinity groups are a cluster of people who share a common goal or interest to which individuals formally or informally belong. Examples of groups could be private social clubs, fraternities, sports teams or even a group of activist. They can be based on shared ideology or just simply share the same concern. Customer Affinity is a personal or emotional connection forged between customers and a particular brand of business. Gaining affinity for a particular brand basically means being highly successful in achieving brand loyalty and growth. Your consumers know you(your brand) for x,y and z purposes. This makes the question: “So, what exactly do you do?” easier to answer and twice as easy to understand.

Now that we know those two definitions lets discuss Affinity Marketing. This particular concept consists of a partnership between a company and an organization that brings together a group of people that have the same interest. Before creating an affinity group, it is best to first define your market and segment those customers into solvency and receptivity of your goods and services. This is just a fancy way of saying, who are you and why are you here. Secondly, you want to focus on a type of recognition for this affinity group, what will make this particular group feel important while also amplifying their message.

Three distinct groups characterize Affinity Marketing schemes:

-          “3rd Party endorsement” – company leader shares a message to strengthen credibility

-          “The Shared Incentives Concept” – discuss primary motivations facing affinity group 

-          “The Enhancement Package” designing product to meet customers need

So, the next time you see a major facet of business like, hotels, retail outlets, airlines or supermarkets cater to a particular membership organization, non-profit of particular demographic know that an affinity marketing campaign has been launched and may be catering to the likes of you and your demo. Kind of like Kylie Jenner and Pepsi – in that realm, except it actually works.

Sidebar: You may think that this is similar to co-branding. It is not. Co-branding has many different arrangements as part of one campaign. This process is more of an alliance.Building brands together to form a partnership that will embed an audience for a lengthy period.

For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Defying Essentials for Brands: Activist Branding

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Written by: The Branding Icon: Pamela Rosara Jones

Finding a cause that surges through the skepticism of today’s consumers is not an easy task. Actually, believing in that cause and infusing it into your brand identity is an even greater task that very few companies tackle. “Activist Branding” can best be described as a form of branding that defines, sustains, and embeds meaning and purpose into its culture. This means that not only does the stakeholders of the brand believe in the cause but it is also important for the consumers, employees and advertisers to be vested in the cause as well.  

 This type of passion develops a sense of humanism that many people become easily inspired by.  Catching the wave of purpose that the brand means to amplify should be beneficial to both parties. This takes significance and frequency on every level. Futuristically, brands are purposely leaning towards a more "millennial" approach of becoming more than just a product. But by actively seeking change and striving for what matters most. When choosing this method be prepared to engage in your message which could take away from your bottom line. Once understood, your brand should speak for itself.  

For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here 

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

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