brand strategy

Defying Essentials for Brands: Close Range Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Written by: The Branding Icon: Pamela Rosara Jones

This form of marketing can be defined as a digital technique built for the ages. Digital networks allows for this emerging technology to easily become a marketing strategy for those that desire. CRM is dependent upon the proximity of other networks/businesses that will allow you to promote goods and services through Bluetooth technology. Wifi and FM are also transmitters that can be used to spread your marketing message to the masses.  

 Also known as Proximity Marketing, this technique is perfect for pop-up shops, events and retail store locations. If the transmitter on both ends are within range sending an audio file, image, text or video can be received. More than ever this type of marketing is allowing for important consumer behavior  to be understood, recorded and used to the benefit of the brand. A newer form of marketing that can be used in real time with real responses. From nightclubs to airports this is technique to keep on your radar. 

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email or visit my website Interested in booking a branding session check out my session info here 

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