public relations

ICONIC INNOVATORS PROGRAM- BRANDING INTERNSHIP SPRING 2019

1.png
brandingintern.png

The Iconic Group LLC is a brand consulting boutique based on the founding principle of I.ntegrating C.onsistent O.pportunity using N.ostalgia I.nnovation & C.ultivation. To #BeIconic, it takes a tantalizing process of combining interactive platforms and moment to create a brand culture that innovates and transpires the brand's authentic language.

My job as founder and brand consultant is to ignite the relationship between consumer and brand by catapulting the businesses bottom line, consumer engagement, and business blueprint.

All interested candidates must be enrolled in and eligible to receive COLLEGE CREDIT from an accredited college, educational institution or university. Candidates should possess exceptional computer, written and communications skills. Interest in public relations or business is a MUST. Internships are unpaid and for academic credit only.

To assist in this hyper-creative form of public relations, an internship in The Iconic Innovators Program offers students a unique hands-on experience in the exciting and fast-growing field of branding arts. We are currently seeking interns who are bright, creative, ambitious, self-starters with a winning attitude. Interns must be willing to dedicate 16-30 hours per week any time during the semester and must receive credit from an accredited university in exchange for completing the internship.

ICONIC INNOVATORS PROGRAM – BRANDING

The Iconic Group LLC is looking for an Intern to assist with the organizations Branding and Media Arts communication outreach efforts. The Iconic Group LLC is a cutting-edge niche branding agency that works to create powerhouse brands for clientele. Through branding, marketing, publicity, and advertising the intern will learn, cultivate and demonstrate their understanding through seamless brand creation.

Branding Internship Responsibilities:

· Ideate, Curate And Publicize Brands Through A Detailed And Customized Brand Blueprint

· Ensure Brand Strategy Is In Line With The Company’s Long-Term And Short-Term Goals Including All Marketing Communications, Product Development, And Integration Efforts.

· Responsible For Conceptualizing Brand Content That Includes Understanding And Successful Implementation Of Paid And Organic Search, Display, Social, Mobile, Direct And Email Marketing, Mass Media, Sponsorship, Events, And Creative Services.

· Plan And Execute A Branding Project For The Iconic Group With Tangible Impact On The Marketplace

· Strong Leadership Skills And A Demonstrated Ability To Attract, Build, And Direct High Performing Branding Blueprints Internally And Externally Across A Variety Of Disciplines

· Be Able To Understand The Iconic Groups Branding Platform, Marketing Strategies And Publicity Tools And Techniques To Better Catapult The Brand To The Masses And To Clientele Alike

· Able To Copywrite Text To Ensure That The Message Is As Clear, Concise And Accurate As Possible.

· Effectively Manage And Strategize Content Calendar.

· Develop And Distinguish Unique Brand Attributes To Catapult Brand Equity And Loyalty.

· Create Thoughtful, Personalized, And Brand-Relevant Content Strategies That Engage Consumer Interactions Across Multiple Online Channels/Platforms.

· Understand How To Operate Social Media Apps/Sites Like Facebook Successfully, Pinterest, Instagram, Youtube, Snap Chat, Linkedin, Twitter & Mailchimp

Qualifications:

· Be A Junior Or Senior Enrolled In Spring 2019 Semester At A University/College

· Have A Creative Mindset

· Be Social Media Savvy

· Be Willing To Create A Brand Strategy And Sell Strategy To Potential Clients

· Outgoing And Energetic With Excellent Interpersonal Skills

· Experience With Microsoft Outlook, Word, Powerpoint, And Excel

· Ability To Work In An Energetic Atmosphere And Take Direction

· Discretion And A Professional Demeanor; Sound Judgment

· Strong Communications Skills

· Highly Organized; Keen Attention To Detail

· Dependable, Punctual And Resourceful.

The Iconic Group LLC is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.

Applicants will be required to submit proof of enrollment in an accredited college or university internship program.

ALL OUT-OF-STATE APPLICANTS must indicate when you intend to be in the Virginia Beach, VA area to do an internship.

The Iconic Group LLC does not provide travel and housing.

NOTE: Do you want to apply for an internship in a different semester? Please let me know what semester works best for you, and I will keep your resume on file.

This program provides creative professionals with real-world experience in a creative agency. We are a young and forward-thinking team, and we consider interns to be an integral part of our organization. You will get the chance to take on a variety of projects and see your ideas implemented. Are you ready to Be Iconic?


How to Apply: All inquiries should be directed to Pamela@TheBrandingIcon.com

 

2017 New Practices to Consider

So, you have a set of “best practices”? Your brand has resiliently created a well-designed life regime that’s so polished, so perfect and so …. boring (thumbs down). Consider these new rules to tackle 2017 with ease …          1.          Watch People. Not Social Media – Some of the best stories show their colorful faces when you are simply mixed in a crowd. Take your time to notice the behavior and attitudes of the people around you. Social Media offers a faux view of reality …so, put the phone down.      2.          Choose an omnichannel approach for your brand. – How #Apple has made every facet of its brand feel and look the same is like what you want to do for your brand. Although your website may be home base; try giving your brand an OMNI approach with brand consistency.      3.          Say No. Like this …No. – Every brand isn’t for you to work with and every client doesn’t (or can’t) represent your business. Say No. If they’re sour…That’s their issue. Don’t overwhelm yourself, create more stress or give false hope in 2017…just decline and invest your time where it belongs.      4.          Detox your ideas. - Keeping your iconic ideas inside are toxic to the creative process. How else are you going to create more room for even greater ideas if you are still holding on to the same ones from 2014? If you are where you need to be you’ll create something even better. There is no cap on creativity, no matter what your mind tells you and no matter who steals your ideas. (Because it DOES happen)     5.          Remain AGILE- Marketing is constantly changing. Just like #Googles algorithms. Remain flexible and “Always Be Learning”. Taken from the sales acronym “ABC”– Always Be Closing. Which is still good to do simultaneously…right? Just #stayready – Lets do that.        Best Practices can always change. That’s the world of PR. #Innovation and #Strategy at best. 

So, you have a set of “best practices”? Your brand has resiliently created a well-designed life regime that’s so polished, so perfect and so …. boring (thumbs down). Consider these new rules to tackle 2017 with ease …

 

1.       Watch People. Not Social Media – Some of the best stories show their colorful faces when you are simply mixed in a crowd. Take your time to notice the behavior and attitudes of the people around you. Social Media offers a faux view of reality …so, put the phone down.

2.       Choose an omnichannel approach for your brand. – How #Apple has made every facet of its brand feel and look the same is like what you want to do for your brand. Although your website may be home base; try giving your brand an OMNI approach with brand consistency.

3.       Say No. Like this …No. – Every brand isn’t for you to work with and every client doesn’t (or can’t) represent your business. Say No. If they’re sour…That’s their issue. Don’t overwhelm yourself, create more stress or give false hope in 2017…just decline and invest your time where it belongs.

4.       Detox your ideas. - Keeping your iconic ideas inside are toxic to the creative process. How else are you going to create more room for even greater ideas if you are still holding on to the same ones from 2014? If you are where you need to be you’ll create something even better. There is no cap on creativity, no matter what your mind tells you and no matter who steals your ideas. (Because it DOES happen)

5.       Remain AGILE- Marketing is constantly changing. Just like #Googles algorithms. Remain flexible and “Always Be Learning”. Taken from the sales acronym “ABC”– Always Be Closing. Which is still good to do simultaneously…right? Just #stayready – Lets do that.

 

Best Practices can always change. That’s the world of PR. #Innovation and #Strategy at best.