publicity

Defying Essentials for Brands: Permission Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Permission Marketing 

Written by: The Branding Icon: Pamela Rosara Jones  

Permission Marketing is a new technique, 1999 to be exact, that inspires an audience to want to hear from you. This method (and book) written by Seth Godin covers how permission marketing is a “privilege” (not a right) of delivering anticipated, personal and relevant messages to an audience that wants to hear from you. This technique is non-traditional however it is extremely popular among thought leaders in the branding and marketing world today. Once the consumer opts in to receiving a brand's content it is a grant of permission into the user’s world. This grant of authority is a marketing technique used by brands to sell goods and services.   Seth goes to cover three strategies used:  1.    Anticipated: people will expect the service/product from the brand  2.    Personal: How the marketing relates to the consumer  3.    Relevant: the marketing information is that your customers are interested in     5 Levels of Permission are as followed:  -          Situational – permission by providing personal information  -          Brand Trust - permission by continuing supplying consumers need  -          Personal Relationship – permission by relationship with someone in the brand  -          Points Permission – permission by incentive or opportunity  -          Intravenous Permission - permission by specific good or service   

Permission Marketing is a new technique, 1999 to be exact, that inspires an audience to want to hear from you. This method (and book) written by Seth Godin covers how permission marketing is a “privilege” (not a right) of delivering anticipated, personal and relevant messages to an audience that wants to hear from you. This technique is non-traditional however it is extremely popular among thought leaders in the branding and marketing world today. Once the consumer opts in to receiving a brand's content it is a grant of permission into the user’s world. This grant of authority is a marketing technique used by brands to sell goods and services.

 Seth goes to cover three strategies used:

1.    Anticipated: people will expect the service/product from the brand

2.    Personal: How the marketing relates to the consumer

3.    Relevant: the marketing information is that your customers are interested in

 

5 Levels of Permission are as followed:

-          Situational – permission by providing personal information

-          Brand Trust - permission by continuing supplying consumers need

-          Personal Relationship – permission by relationship with someone in the brand

-          Points Permission – permission by incentive or opportunity

-          Intravenous Permission - permission by specific good or service

 

Defying Essentials for Brands: Next Best Action Marketing

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Next Best Action Marketing 

Written by: The Branding Icon: Pamela Rosara Jones  

Next Best Action Marketing (also known as “next best” or “best next action”) is a strategy that considers literally “the next best” step In the marketing process. It’s important to add this facet of marketing to every plan. Why? Because setting a plan in stone from the start only leads to missed opportunities and no one wants (or can afford) that type of marketing. Considering the next best action shows how important adding relevancy and timeliness to your campaign can be. For instance, If you launched a plan focusing on millennials ready to travel after college, and Trump (President 45)  purposely begins a new scheme to stop those Americans from traveling outside of the United States. You may want to create a step in your plan that shows cases how you feel about that ban. That shows relevance, purpose and all brands should be ready to add to their marketing plan through relevant tactics.  Next, best action can be an offer, proposition or service. It is all dependent on what your consumers need/want and how the brand (that’s you) can adhere to these requirements/want.  Improving one on one engagement through analytics and optimization increases value for not only your brand but also for the individual consumer.   For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon     

Next Best Action Marketing (also known as “next best” or “best next action”) is a strategy that considers literally “the next best” step In the marketing process. It’s important to add this facet of marketing to every plan. Why? Because setting a plan in stone from the start only leads to missed opportunities and no one wants (or can afford) that type of marketing. Considering the next best action shows how important adding relevancy and timeliness to your campaign can be. For instance, If you launched a plan focusing on millennials ready to travel after college, and Trump (President 45)  purposely begins a new scheme to stop those Americans from traveling outside of the United States. You may want to create a step in your plan that shows cases how you feel about that ban. That shows relevance, purpose and all brands should be ready to add to their marketing plan through relevant tactics.

Next, best action can be an offer, proposition or service. It is all dependent on what your consumers need/want and how the brand (that’s you) can adhere to these requirements/want.  Improving one on one engagement through analytics and optimization increases value for not only your brand but also for the individual consumer.

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

 

Defying Essentials for Brands: Personal Branding

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Personal Branding 

Written by: The Branding Icon: Pamela Rosara Jones  

One of the most important (and in today's times) most critical process that every person should be interested in creating. Your PERSONAL BRAND. This method of branding is essential for any individual interested in being remembered. Competition these days are relentless in creating tactics that stand out. From looking for employment to keeping your job, personal branding could absolutely make a difference in how people perceive WHO YOU ARE.  Taking a step into personal branding can be a bit overwhelming. Mainly because you are taking a step into melting your outside world with your personal world. It’s like using a prism and actually standing under the sun to showcase your many talents, skills, and techniques. And, to be honest, even your flaws and failures. It’s your story, and it can never be duplicated.  Let’s get back to the purpose of branding. Well, the purpose of branding that I specialize in. The ultimate connection of your audience emotionally connecting (and becoming loyal) to who and what you represent.  Do you get it now?  In the visual sense, branding has to be consistent, creative and streamlined. No argument there. However, when it comes to the emotional connection of connecting with your audience, you must consider what you say, do and even how you feel about your brand. An inconsistent journey only leads to an inconsistent audience. Believe me, I know. The best way to go about personal branding is through authenticity and consistency. Knowing the image, you want to portray and shooting for the stars. Market yourself, at any age. Market Yourself.   For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon  

One of the most important (and in today's times) most critical process that every person should be interested in creating. Your PERSONAL BRAND. This method of branding is essential for any individual interested in being remembered. Competition these days are relentless in creating tactics that stand out. From looking for employment to keeping your job, personal branding could absolutely make a difference in how people perceive WHO YOU ARE.

Taking a step into personal branding can be a bit overwhelming. Mainly because you are taking a step into melting your outside world with your personal world. It’s like using a prism and actually standing under the sun to showcase your many talents, skills, and techniques. And, to be honest, even your flaws and failures. It’s your story, and it can never be duplicated.

Let’s get back to the purpose of branding. Well, the purpose of branding that I specialize in. The ultimate connection of your audience emotionally connecting (and becoming loyal) to who and what you represent.

Do you get it now?

In the visual sense, branding has to be consistent, creative and streamlined. No argument there. However, when it comes to the emotional connection of connecting with your audience, you must consider what you say, do and even how you feel about your brand. An inconsistent journey only leads to an inconsistent audience. Believe me, I know. The best way to go about personal branding is through authenticity and consistency. Knowing the image, you want to portray and shooting for the stars. Market yourself, at any age. Market Yourself.

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

Defying Essentials for Brands: Publicity Tool: Publicity Prop

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS  

Defying Essentials for Brands: Publicity Tool: Publicity Prop  

Written by: The Branding Icon: Pamela Rosara Jones  

Yes, this a thing. This is a relevant thing. This is something that people do and not just businesses and entrepreneurs. Having a prop as a form of publicity can range from holding up a business card to take a picture at a club to doing an international campaign for Mac and holding up the newly released lipstick from a new campaign.  This form of publicity is relatively inexpensive and can hold a powerful punch when strategized. The purpose is limitless. Social Media today makes this tactic especially attractive to those who seek media attention or those that would like to cultivate visual media. Either way, no matter the media used, adding a prop can make your brand explode or impede.  To accurately use a publicity prop consider an accessory that’s related to your personality, your purpose, product or service. Using anything to fill in the void of needing publicity isn’t the best idea. I am sure you can think of plenty of brands that have “incidentally” used props that don’t fit their image. So, it is best to give thought to who you choose to publicize and who you want to work with. Everyone doesn’t fit your brand.   For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com  or visit my website  www.thebrandingicon.com . Interested in booking a branding session check out my session info  here    Join my new  brand  support group on Facebook:  Icons Only: Brands That Ignite  and also like my page  The Branding Icon  

Yes, this a thing. This is a relevant thing. This is something that people do and not just businesses and entrepreneurs. Having a prop as a form of publicity can range from holding up a business card to take a picture at a club to doing an international campaign for Mac and holding up the newly released lipstick from a new campaign.

This form of publicity is relatively inexpensive and can hold a powerful punch when strategized. The purpose is limitless. Social Media today makes this tactic especially attractive to those who seek media attention or those that would like to cultivate visual media. Either way, no matter the media used, adding a prop can make your brand explode or impede.

To accurately use a publicity prop consider an accessory that’s related to your personality, your purpose, product or service. Using anything to fill in the void of needing publicity isn’t the best idea. I am sure you can think of plenty of brands that have “incidentally” used props that don’t fit their image. So, it is best to give thought to who you choose to publicize and who you want to work with. Everyone doesn’t fit your brand.

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please emailinfo@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

Defying Essentials for Brands: Publicity Tools – Audio News Release (ANR)

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Written by: The Branding Icon: Pamela Rosara Jones

An audio news release can range from :15 to :30, :45 or :60 seconds. It can also be referred to as a radio news release. The idea of precisely producing audio that is concise and compelling is the general idea behind this publicity technique. This technique is a tool that should be part of a larger strategy to not only catapult the message but to also create brand awareness as well. Adding a call to action is critical any news release but this technique specifically can not promise any real reaction however it can spread your identity and purpose to meaningful ears that can in turn support your brand and become loyal consumers.  

 

The overall release can be used on social media sites, radio stations and networks and can also be used via phone. Using an audio feed on your website can creatively been done as well just as long as the experience isn't jarring for the end user. Pitching an ANR, if regarded, can be a useful mechanism  just as long as newsroom writers appeal to the message and have a need to broadcast it. The ANR, typically, is pitched and fed to interested stations through a phone feed. This is perfect for quick turnaround situations, creating repoire with reporters and to also maximize exposure.  

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here 

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

#BeIconic #brandingconsultant #brandstrategist #strategy #brandpersonaility #brandbuilding #startup #entreprenuer #business #innovation #girlboss #businesswoman #nothingisordinary #finditliveit #creatives #branding #marketing #advertising #pursuepretty #calledtobecreative #757 #livecivil #hamptonroads

 

Authentic Rebranding Made Simple

Businesses at some point will come to the milestone known as “rebranding”. For me, it happened as soon as I knew the real talents I had to offer, the true brand personality that captures my essence and the business model that works best for my consultancy. It certainly was not an easy road. Along with criticism, judgement, opinions and just plain real life happening around you, it is critical – dire – to maintain a refreshing brand that gives perspective, educates the consumer and scales for growth. Rebranding 1. True to yourself 2. Meaningful so people take notice and care 3.Powerful enough to make the difference everyone hopes for - Its more than just being “socially deep” and throwing events – it’s the ever-changing field of communication, marketing and creating powerful moments not just for your consumers but also for you. Emboss what you stand for, Strategize your Mission, Inspire. Innovate. And Ignite. #YougottheJuice #beiconic #soulemergency #believeyourauthenticy #2016GloUp

Post in the comments if you have any new concepts, innovative practices or general brand ideas that will help the entrepreneurship community. Email me at info@thebrandingicon.com or call 757-944-8670 to book a consultation.

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5 Simple Ways to Become an Expert in Any Field

Most of you have had dreams or aspirations of starting a business and somewhere down your dream of success you can picture yourself on Good Morning America giving advice on how to be successful to millions watching. That’s positioning your life for an expert platform. EXPERT: that’s a lot to ask for, right? In the arena of experts, coaches, and consultants I know it’s hard to come by someone who has the perfect portfolio. I know when people see me they think:” Well what makes her a strategist in branding”? …. It could be a lot worst what people think of me but I’m not here for that. I’m here to talk about how you can further credential your expert status.

Fill In The Void

As a television account executive I immediately noticed that most of my clients were only concerned about how many phone calls they received or who was actually coming through the door. Rarely, did I have a meeting about strategy. Rarely, did I have a meeting about how they would handle the amount of work once the consumers actually came. Rarely, did we entertain a conversation about their brand identity and how their commercial could last beyond a 12-week stint. Now, as a Television Production/Broadcast Major from Norfolk State University (plug) – it was super important for my clients to have high production quality, a unique creative strategy, a successful advertising campaign and a decent amount of digital leverage.  With all of these factors being important to me one client specifically changed the format of our meeting to discuss how I can fill in the void. This is when I knew I had SOMETHING. Often, when someone tells me their vision I get so very excited for them because I know they are giving the business world something that has been missing. It’s a great filling to have.

So when positioning your brand for ICONIC success be sure to fill in the void and give the people something they have been missing. Even if they didn’t know it wasn’t there.

 

What’s your lingo like?

I come from a full gambit of media, entertainment and public relation positions. When it comes to my field I look for people that understand and can speak my language.  Now I have been told that my lingo is more Madison Ave.  and I need to bring it down to (Virginia Beach Blvd). (Wooo – was that a hard pill to swallow). I took that advice for what it was worth but I still have a fire in me to connect and build with others like myself. Either way you put it, when you are building your brand in your desired industry check out forums, blogs, private Facebook groups, hashtags, etc. etc. to get the full effect of what your industry language is about. I would hate for you to speak expired lingo because you got a best seller book from the 90’s as your informative driving force. The language is constantly changing. Speak it often and educate your network. Wouldn’t you rather work with someone that has their finger on the pulse?

 

Don’t Be Afraid to Say “That’s Not Gonna Work”

This was a tough one for me to follow. Experts don’t become successful by being scared to decline an idea or notion. With the decline be sure to give several ways on what can work. What can happen. This also goes for when a particular business would not make a good client for your company. Just like they have the power to choose you – you have the power to choose them. Just like any other partnership. It has to work both ways. If you are afraid of the waves that may be created, then this may not be the field for you. And if you are in need of the check and only thinking about the $$ signs in saying yes to any client. Believe me, you would regret it the second you start the work. Stick with your gut when working. Say No, Give Reasons why, and configure your way to success.

 

Give Credentials

This should go without saying. What makes you the business people should give their hard earned money to? Give reason, give proof, give testimony. Some consumers actually do research your credentials and interview potential expert prospects before they move forward. You also have consumers that can make a split decision on who they want to work with just off of a social media profile and a few tweets. Either way be prepared to readily give your credentials when asked. For me, I just keep my character references and testimonials on my website.

 

Be Distinctive

Experts have to be remembered. After all, you’re giving reason for people to change their lives. When marketing your business be sure your brand properties stand out and are distinctive. This goes for every aspect of your business, be sure it is seamless. Be sure that your branding blueprint is embossed in your authenticity. Well, that’s why you have people like me. So, I’ll just stop here.

Hope this gives some clarity to those that would like to build their vision on an ICONIC status. Be sure to check out my website www.thebrandingicon.com – leave feedback for me below. Reading this and not offering any feedback is kind of wack. – Let’s talk. #BeIconic