strategy

Defying Essentials for Brands: Publicity Tools – Audio News Release (ANR)

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Written by: The Branding Icon: Pamela Rosara Jones

An audio news release can range from :15 to :30, :45 or :60 seconds. It can also be referred to as a radio news release. The idea of precisely producing audio that is concise and compelling is the general idea behind this publicity technique. This technique is a tool that should be part of a larger strategy to not only catapult the message but to also create brand awareness as well. Adding a call to action is critical any news release but this technique specifically can not promise any real reaction however it can spread your identity and purpose to meaningful ears that can in turn support your brand and become loyal consumers.  

 

The overall release can be used on social media sites, radio stations and networks and can also be used via phone. Using an audio feed on your website can creatively been done as well just as long as the experience isn't jarring for the end user. Pitching an ANR, if regarded, can be a useful mechanism  just as long as newsroom writers appeal to the message and have a need to broadcast it. The ANR, typically, is pitched and fed to interested stations through a phone feed. This is perfect for quick turnaround situations, creating repoire with reporters and to also maximize exposure.  

 For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here 

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

#BeIconic #brandingconsultant #brandstrategist #strategy #brandpersonaility #brandbuilding #startup #entreprenuer #business #innovation #girlboss #businesswoman #nothingisordinary #finditliveit #creatives #branding #marketing #advertising #pursuepretty #calledtobecreative #757 #livecivil #hamptonroads

 

Defying Essentials for Brands: Activist Branding

The Iconic Group LLC Presents “Rules to Brand By”: Covering Branding, Marketing and Publicity Techniques for all ICONS

Written by: The Branding Icon: Pamela Rosara Jones

Finding a cause that surges through the skepticism of today’s consumers is not an easy task. Actually, believing in that cause and infusing it into your brand identity is an even greater task that very few companies tackle. “Activist Branding” can best be described as a form of branding that defines, sustains, and embeds meaning and purpose into its culture. This means that not only does the stakeholders of the brand believe in the cause but it is also important for the consumers, employees and advertisers to be vested in the cause as well.  

 This type of passion develops a sense of humanism that many people become easily inspired by.  Catching the wave of purpose that the brand means to amplify should be beneficial to both parties. This takes significance and frequency on every level. Futuristically, brands are purposely leaning towards a more "millennial" approach of becoming more than just a product. But by actively seeking change and striving for what matters most. When choosing this method be prepared to engage in your message which could take away from your bottom line. Once understood, your brand should speak for itself.  

For more information about this technique and how The Branding Icon can assist your brand in the many forms of branding, marketing and publicity, please email info@thebrandingicon.com or visit my website www.thebrandingicon.com. Interested in booking a branding session check out my session info here 

Join my new brand support group on Facebook: Icons Only: Brands That Ignite and also like my page The Branding Icon 

 #BeIconic #brandingconsultant #brandstrategist #strategy #brandpersonaility #brandbuilding #startup #entreprenuer #business #innovation #girlboss #businesswoman #nothingisordinary #finditliveit #creatives #branding #marketing #advertising #pursuepretty #calledtobecreative #757 #livecivil #hamptonroads