Iconic Signature Package
Iconic Signature Package
The conception of the brand behind the scenes is the most important step in any business. My job is to illustrate to your consumers why they should buy-in and become loyal to your entity. I maximize the stakeholder’s vision with innovative ideas and nostalgic methodology. While strategizing the brand, I take into account your culture (environment), your mission (your promise), and a large array of other important factors that will set up your tagline, storyline and marketing endeavors. Your brand's research will be completed by THE ICONIC GROUP if need be. This plan also receives an in tune marketing plan infused into the strategy. The marketing plan includes traditional, digital and agile marketing components and publicity tools and techniques.
In this second platform of my Iconic Branding Suite, I activate your brand using the brand strategy we created. It is very exciting to watch as you learn the behaviors of your consumer, your market and how your employees are emotionally connected to your brand. Brand Initiation can range from launching your first blog to creating a focus group for a new recipe. It is all about sending it out and sending it out big! While initiating the plan I do have a system of lessons learned and quality assurance tools to ensure accountability and understanding consumer behavior & wants.
I also am available to become a brand ambassador for your brand as long as it merges seamlessly with THE ICONIC GROUP’s mission. Advertising and Sales Forecasting can be done through me as a consultant on your behave as well. I will close your deals and meet with the necessary parties to get your brand in front of the right consumers.
The third platform specializes in creating a specialized booklet of all of your distinctive qualities. Why would you need this? Well, while I work with your vision you will have key qualities, stories, ideas, notions, resources etc. that will play an amazing part in your brand. My job is to keep that important data front and center at all times. When I am long gone ( and I hope I will never be) but when I am done with this project you will start to see how you can manifest in your brand personality and culture and whatever you do from that point out (advertising, marketing, events, promotion, hiring,) you can use your unique booklet as your guide and foundation. Now, you can always grow from this booklet and change it the way you see fit but the best part is that no one will ever have the same distinctive body of work as I will create for you! Powerful.
This is your ICONIC mantra to your employees, stakeholders, consumers, and fans. On what you always will deliver and how you feel about your key missions. Everyone needs to have a brand promise it shows accountability, empathy, and integrity.
I am always here! Maintenance for your brand will always be available through The Iconic Group. If you have any questions, had a few mistakes or need some understanding do not hesitate to contact me. Branding willlast well beyond your campaign and so this service is like your Brand Help Line. Contact me if you need me.
That’s exactly what Marketing seems to be now a days just like an operation. I literally take over all of your marketing with this service. I have done several marketing campaigns where I’ve sold add-ons and split task but I find that from a branding perspective that makes it extremely inefficient to the actual client. This service covers all objectives from the beginning to the end of your marketing campaign. I offer this 360° deal because most brands do not know they even need it. I cover:
Content Development and Strategy
Social Media Intelligence Power & Plan Strategy
Visual Influence and Custom Design Structure
Choosing from over 52 Marketing Techniques your business can use NOW
We will work together to merge your old marketing with your new marketing while also implementing new tools for your brands success. Social Media can be a hound. I know. But it’s not something you should be overwhelmed or afraid of. Visual Influence and Custom Design is something all brands should have consistently throughout their marketing. Whether its color, keywords, or custom logos these are brand diamonds to your marketing. I have people come to me all the time saying “Be Iconic” or they are ready for branding. Whether I have them as a client or not I know that my marketing is keeping me top of mind in their heads. That’s an emotional connection I’ll take! Business Intelligence is something that is mandatory in this marketing service. I can come in and set up all of these strategies for you but I have to educate you on how to be successful with these platforms as well. This service starts at $500.00 a month for a minimum of 3 months. I am available to be on location or off at a schedule that is works for both parties. All services are customized for each client.
Rediscovering why you created your brand or business tends to be the new heartbeat and Brand DNA that most businesses need. As owners of a business, we tend to get drawn out, weary and lose creative energy on what those next steps should be to revive your brand. This service gives you the eye-opening formulas needed to put that energy, love, excitement, and money back into your brand entity. Brand Rediscovery is perfect for those business owners that created their brand many years ago and are looking for new DNA to reactivate their vision. If necessary this service is available as part of your signature package. This is an exclusive service only available to Signature Clients
Every brand should develop a network of its own. Its own community and culture. This service is built on giving brands their culture history and how they can use it to their advantage. Research & Knowledge is step one while activating that research and knowledge is step 2. It’s vital to leave the “I didn’t know that” and “Wish I would have known this” in the past. Take charge of your culture and learn how to monetize your brand the right way. This is an optional service available at no additional cost.
Do you have an itch to advertise your event, service or products to the masses? Newspaper, Television, Radio and Magazines are always a strategic and popular way to get your brand seen. I will represent your brand and allocate the proper forecast for your brand for all of your advertising needs. This is not a task you should worry about. This is an exclusive service only available to Signature Clients
This additional component to your branding session is a necessary plus for ICONICALLY preparing for media and press attention for your brand. As you start to inquire growth, expansion and scaling for your business you will automatically attract attention that an be used to gain profit, a larger customer base and just simply more fans. This aspect is considered gaining brand loyalty and increasing brand identity. All so very important in your organization. With this service I will:
Choose from over 75 Publicity Tools and Techniques that will fit into your brand and marketing blueprint
Gain an understanding of how to capitalize on media attention
Be prepared to interview, write and publically speak as an Subject Matter Expert in your field
You are your brand's most prized intellectual property. Using your publicity tools and techniques and infusing real-life practice as a subject matter expert will not only prepare you for multiple streams of income but will also take your brand and business to ICONIC new standards. With this service, I personally train you on what to say, how to say it, what stories to tell, what stories to stay away from and how to confidantly walk into your brand destiny on any media platform. This service is included at no additional cost.