Iconic Signature Package

Brand Strategy

The conception of the brand behind the scenes is the most important step in any business. My job is to illustrate to your consumers why they should buy-in and become loyal to your entity. I maximize the stakeholder’s vision with innovative ideas and nostalgic methodology.  While building the several strategies for your brand, I take into account your culture, your mission , and a large array of other important facets that will set up your tagline, story line and marketing endeavors. Your brand's research will be completed by ICONIC, LLC if needed. This plan also receives an in tune marketing plan infused into the strategy. The marketing plan includes traditional, digital and agile marketing components and publicity tools and techniques.

Brand Initiation

In this second platform of my Iconic Branding Suite, I activate your brand using the brand strategy we created. It is very exciting to watch as you learn the behaviors of your consumer, your market and how your employees are emotionally connected to your brand. Brand Initiation can range from launching your first blog to creating a focus group for a new recipe. It is all about sending it out and sending it out big! While initiating the plan I do have a system of lessons learned and quality assurance tools to ensure accountability and understanding consumer behavior & wants.

I also am available to become a brand ambassador for your brand as long as it merges seamlessly with THE ICONIC GROUP’s mission. Advertising and Sales Forecasting can be done through me as a consultant on your behavior as an additional service. I will close your deals and meet with the necessary parties to get your brand in front of the right audience.

Brand Distinction

The third platform specializes in creating a specialized blueprint of all of your distinctive qualities. Why would you need this? Well, while I work with your vision you will have key qualities, stories, ideas, notions, resources, etc. that will play an amazing part in your brand. My job is to keep that important data front and center at all times. When I am long gone ( and I hope I will never be) but when I am done with this project you will start to see how you can manifest in your brand personality and culture and whatever you do from that point out (advertising, marketing, events, promotion, hiring,) you can use your unique blueprint as your guide and foundation. Now, you can always grow from this booklet and change it the way you see fit but the best part is that no one will ever have the same distinctive body of work as I will create for you! Powerful.

Brand Promise

This is your ICONIC mantra to your employees, stakeholders, consumers, and followers on what you will always deliver and how you feel about your key missions. Everyone needs to have a brand promise it shows accountability, empathy, and integrity.

Brand Care

Maintenance for your brand will always be available through ICONIC, LLC. If you have any questions, had a few mistakes or need some understanding do not hesitate to contact me at pamela@thebrandingicon.com. We can set aside a time to speak to discuss your questions.

360 Digital Intelligence Marketing Operation

That’s exactly what Marketing seems to be nowadays just like an operation. I literally take over all of your marketing with this service. I have done several marketing campaigns where I’ve sold add-ons and split task but I find that from a branding perspective that makes it extremely inefficient to the actual client. This service covers all objectives from the beginning to the end of your marketing campaign. I cover:

  • Content Development and Strategy

  • Social Media Intelligence Power & Plan Strategy

  • Visual Influence and Custom Design Structure

  • Choosing from over 52 Marketing Techniques your business can use NOW

We will work together to merge your old marketing with your new marketing while also implementing new tools for your brands' success. Social Media can be daunting. I know. But it’s not something you should be overwhelmed or afraid of.  Visual Influence and Custom Design is a tool all brands should have consistently throughout their marketing. Whether it's your key colors, distinctive fonts, or custom logos these visual characteristics are brand diamonds to your marketing. I constantly have people come to me saying “Be Iconic” or that they are ready for business or personal branding. Whether I have them as a client or not, I know that my marketing is keeping my business at the top of their mind. That’s an emotional connection I’ll take! Business intelligence is something that is mandatory in this marketing service. I can come in and set up all of these strategies for you but I have to educate you on how to be successful with these platforms as well.   

Media Forecasting and Procurement

Do you have an itch to advertise your event, service or products to the masses? Newspaper, Television, Radio, and Magazines are always a strategic and popular way to get your brand seen. I will represent your brand and allocate the proper forecast for your brand for all of your advertising needs. This is not a task you should worry about. This is an exclusive service only available to Signature Clients. I work as an agency on your behalf. Please inquire within on how we can work together to build your audience through traditional and digital advertising.

Publicity Tools and Techniques

This additional component to your branding session is a necessary plus for ICONICALLY preparing for media and press attention for your brand.  As you start to inquire growth, expansion and scaling for your business you will automatically attract attention that can be used to gain profit, a larger customer base and just simply more fans. This aspect is considered gaining brand loyalty and increasing brand identity.  All so very important in your organization. With this service I will: 

  • Choose from over 75 Publicity Tools and Techniques that will fit into your brand and marketing blueprint

  • Gain an understanding of how to capitalize on media attention

Be prepared to interview, write and publicly speak as a Subject Matter Expert in your field!

This service s for a minimum of 6 months. All forms of communication are available from email to video conferencing. All services are customized for each client. Please inquire within for more information.

Please note that all of my strategies and processes are original and are created by me, Pamela Rosara Jones. I do not disclose my client's information, plans, designs or vision to anyone or any business. For all signature clients, a client contract and a non-disclosure agreement are necessary.

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