ABOUT THE FOUNDER

Pamela Rosara, The Branding Icon

I practice over 45 marketing strategies, 75 publicity tools, and techniques, and over 30 branding strategies, and have developed a signature branding and business formula that is bar none. From South Africa to South of the Border, my campaigns are perfect for brands that offer premium services paired with premium prices. My innovative and futuristic mindset offers businesses new ideas, new strategies, and powerful techniques that are result-heavy and original. My gift in branding and business development isn't something that you can get a degree in or work years in corporate America to acquire. I have a God-given talent to propel brands through my skill set, and professional experiences, and by keeping my fingers on the pulse of turn-key information, algorithms, and cultural trends. I just get it and I get it, quickly.

Really wanna know who I am and the natural characteristics I embody? Here are my top 5 attributes from Strength Finder 2.0, a strength assessment test by Tom Rath.

After spending over 15 years working in marketing, advertising, television, and PR for multi-million dollar companies, like MTV, SONY Columbia Records, WTVZ, and CBS, I know what truly drives conversions, sold-out appearances, and click-worthy content that creates brand loyalty and expands brand equity.

ICONIC, LLC® is a Small Women And Minority Owned-Certified Supplier in the State of Virginia, a member of the Public Relations Society of America Hampton Roads Chapter, a member of the Hampton Roads Chamber of Commerce, and a community member of For(bes) The Culture. Pamela is also a proud member of Alpha Kappa Alpha Sorority, Incorporated, Gamma Delta Omega Chapter in Portsmouth, Virginia. and a member of the Norfolk State University Alumni Spartan Legion Marching Band Hot Ice Dance Team. Pamela graduated with a Bachelor of Science in Mass Communications/ TV Production from Norfolk State University.

The two loves of my life are my son Jayce Royal and my daughter Kamani Regal.

Origins: In a world saturated with brands, ICONIC emerged from a vision to transform the ordinary into the extraordinary. Founded by Pamela Rosara Jones, a visionary brand strategist with a passion for innovation, ICONIC was born out of a desire to revolutionize the way businesses connect with their audience.

Mission: My mission at ICONIC is clear: to empower brands to transcend the ordinary and become icons in their industries. I strive to create memorable brand experiences that captivate, inspire, and resonate with audiences on a profound level. Through my innovative strategies and creative solutions, I help brands elevate their presence and leave a lasting impression.

Values: At ICONIC, I am guided by a set of core values that define who I am and how I work. I believe in the power of creativity to drive change and inspire action. I value integrity, transparency, and honesty in all our interactions. I am committed to excellence in everything I do, always pushing the boundaries of what is possible.

Together, these elements form the foundation of ICONIC, a consultancy that is not just about building brands, but about transforming them into icons that stand the test of time.